Paid Social Manager
McGarrah Jessee is looking for a Paid Social Manager — someone who doesn’t just launch campaigns, but architects how social drives full-funnel growth for a major retail business.
This role sits at the intersection of social strategy, performance marketing, creative collaboration and retail commerce — translating business ambition into orchestrated social ecosystems that drive traffic, transactions and long-term customer value.
You’ll be responsible for overseeing and managing all aspects of paid social media — from strategic planning and team leadership to execution oversight, client communication and performance optimization.
This person partners across McJ disciplines — media, creative, strategy, analytics and client leadership — to develop social programs that are not only efficient, but culturally resonant and commercially impactful.
This is a strategic management role for someone who knows how to connect the dots between platform mechanics and brand growth — ensuring social investment works harder, smarter and more holistically across the business.
WHAT YOU’LL LEAD
SOCIAL STRATEGY & GROWTH PLANNING
- Develop full-funnel paid social strategies that support brand, traffic and revenue goals.
- Translate business priorities (sales, store traffic, e-commerce growth, acquisition, loyalty) into social roadmaps.
- Architect how paid social works alongside owned, influencer, retail media and broader comms plans.
- Identify the role social should play across key retail moments — seasonal, promotional and cultural.
CAMPAIGN ARCHITECTURE & EXECUTION OVERSIGHT
- Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms.
- Guide investment allocation across audiences, formats and funnel stages.
- Ensure campaigns are structured to drive both immediate performance and long-term brand equity.
- Lead pacing, forecasting and investment strategy vs. simply managing spend.
AUDIENCE & DATA STRATEGY
- Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations.
- Partner with data teams to leverage behavioral, transactional and geo signals.
- Ensure social programs connect to broader CRM and retail media ecosystems.
CREATIVE & CONTENT PARTNERSHIP
- Actively shape social-first creative strategy alongside creative teams.
- Translate performance signals into content optimization opportunities.
- Guide testing roadmaps across messaging, formats and storytelling approaches.
- Participate in brainstorms to ensure ideas are platform-native and performance-ready.
PERFORMANCE LEADERSHIP & OPTIMIZATION
- Define success frameworks tied to business outcomes — not just platform metrics.
- Oversee testing design — A/B, multivariate, incrementality and holdouts.
- Translate reporting into actionable strategic pivots.
- Drive continuous improvement across ROAS, CPA, traffic and revenue contribution.
CLIENT LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION
- Serve as the paid social strategic lead in client conversations.
- Mentor junior social team members.
- Present investment strategy, performance narratives, and growth opportunities.
- Partner with planning, analytics and account teams to align social to broader brand strategy.
- Educate clients and internal teams on platform innovation and social commerce evolution.
INNOVATION & FUTURE-PROOFING
- Stay ahead of platform changes, beta opportunities and emerging commerce capabilities.
- Identify new ad products, formats and partnerships that unlock growth.
- Shape how social evolves within the agency’s broader media and connections ecosystem.
Requirements
- 7+ years of experience in paid social, performance media or social strategy.
- Proven leadership overseeing large-scale social programs for retail or commerce brands.
- Deep expertise across Meta, TikTok and emerging social platforms.
- Strong strategic planning and investment management experience.
- Demonstrated ability to connect media performance to business outcomes.
- Experience leading cross-functional collaboration with creative, analytics and strategy teams.
- Comfort presenting to senior clients and internal leadership.
Important Qualifications
- Strategic thinker who sees social as a growth engine — not just a channel.
- Strong leadership and team mentorship capabilities.
- Deep understanding of social commerce and retail media convergence.
- Analytical fluency with the ability to translate data into action.
- Exceptional communication and storytelling skills.
- Proactive, curious and innovation-minded.
This is a remote position.
Apply Now