Paid Search Specialist (Google Ads) + $300 Sign-On Bonus!
GrowthAssistant is looking for an experienced Paid Search Specialist to take ownership of our client's paid search strategy. Apply now and claim your $300 Sign-On Bonus! Offer valid until December 31, 2025. The Benefits: • 100% Work From Home • Attendance, Performance, and Referral Bonuses • Paid Holidays (US) and Paid Time-offs • Health Insurance • Continuous Learning and Development • Bi-weekly salary payout • Work-Life Balance Core Tasks: • Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search, Display, Performance Max, Shopping, and Demand Gen) • Set up and manage new campaigns, run weekly A/B tests, and experiment with creatives, targeting, and landing pages to improve performance • Research and optimize keywords following paid search best practices • Gather ad content, copy, and assets from internal marketing teams • Track and adjust ad spend daily, weekly, and monthly to stay on budget and meet performance goals • Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues • Perform regular account maintenance tasks (keyword analysis, geographic and placement optimization, feed uploads, conversion tracking audits, etc) • Analyze data and report on performance metrics like ROAS, CAC, CTR, CPC, and Conversion Rate to identify optimization opportunities • Create and maintain campaign reports in Google Sheets using Funnel.io (charts, graphs, pivot tables, formulas, etc) • Communicate proactively with the team via Slack, Asana, email, and video calls Must-Haves: • 2+ years of Google Ads experience with Search, Performance Max (PMax), and Google Shopping campaigns • Experience managing multiple clients concurrently, either at an agency or through an organization with multiple brands • Understanding of and experience in calculating ROAS, CTR, CPC, CAC, and other important paid media KPIs and metrics • Experience building reports in Excel and Google Sheets to show paid media trends in real time, and over time across campaigns • Expertise is understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working, and then adjusting campaigns & ads accordingly • Proactive daily communication through Slack/IM, email, and video calls • Proven success partnering with .US.-based clients in past roles • Ability to work EST or PST hours Nice-to-have: • Funnel.io experience • Bing Ads and/or Youtube (Demand Gen) ads experience • Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification Apply tot his job