Paid Search Manager - Remote
About the position
At UnitedHealthcare, we are dedicated to simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here will have a significant impact on the lives of millions of people, making it more responsive, affordable, and equitable. In this role, you will be responsible for the planning and execution of B2B digital display, programmatic, and video campaigns. You will work closely with internal team members to assist with strategy development, campaign setup, optimization, and reporting. This position offers the flexibility to work remotely from anywhere within the U.S., allowing you to tackle challenging tasks while maintaining a work-life balance. Your primary responsibilities will include the development of display, programmatic, and video campaign strategies, executing daily campaign optimizations, testing, tracking, and performance measurement. You will manage programs to ensure that campaigns are optimally structured, set up, trafficked, and tracked correctly. Additionally, you will oversee the creative development and approval process, develop and present reporting and key insights on campaign performance, and evaluate and improve internal display processes to support strategic planning and implementation. This role requires a passion for digital marketing and an understanding of the complexities of the digital advertising landscape. You should be constantly learning about the ever-changing digital ecosystem and be willing to test new tools and technologies. You will need in-platform experience across multiple DSP and display partner platforms, a results-driven mindset, and the ability to work within tight time constraints while providing near real-time insights to team members. Your analytical skills and attention to detail will be crucial in managing complex media projects across multiple stakeholder groups and understanding digital direct-response marketing tactics and best practices.
Responsibilities
Development of display, programmatic and video campaign strategy
,
Execute in platform daily campaign optimization, testing, tracking, builds and performance measurement
,
Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
,
Oversee creative development and approval process
,
Develop and present reporting and key insights on campaign performance
,
Evaluate and improve internal display processes to support strategic planning and implementation.
Requirements
5+ years of in platform executing hands-on programmatic/direct partner and paid social experience on either client, agency, agency trading desk or programmatic technology teams
,
Experience managing B2B accounts with understanding of B2B audience activations
,
Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
,
Experience with data visualization and reporting tools
,
Experience with CRM audience activation platforms
,
Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
,
Advanced tracking and analytics knowledge
,
Advanced Excel and PowerPoint skills
Nice-to-haves
Financial services, insurance and/or technology experience
,
Experience with Adobe Analytics
,
Experience in DOMO and/or Tableau
,
Experience in LiveRamp
Benefits
Comprehensive benefits package
,
Incentive and recognition programs
,
Equity stock purchase
,
401k contribution
Apply Now
At UnitedHealthcare, we are dedicated to simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here will have a significant impact on the lives of millions of people, making it more responsive, affordable, and equitable. In this role, you will be responsible for the planning and execution of B2B digital display, programmatic, and video campaigns. You will work closely with internal team members to assist with strategy development, campaign setup, optimization, and reporting. This position offers the flexibility to work remotely from anywhere within the U.S., allowing you to tackle challenging tasks while maintaining a work-life balance. Your primary responsibilities will include the development of display, programmatic, and video campaign strategies, executing daily campaign optimizations, testing, tracking, and performance measurement. You will manage programs to ensure that campaigns are optimally structured, set up, trafficked, and tracked correctly. Additionally, you will oversee the creative development and approval process, develop and present reporting and key insights on campaign performance, and evaluate and improve internal display processes to support strategic planning and implementation. This role requires a passion for digital marketing and an understanding of the complexities of the digital advertising landscape. You should be constantly learning about the ever-changing digital ecosystem and be willing to test new tools and technologies. You will need in-platform experience across multiple DSP and display partner platforms, a results-driven mindset, and the ability to work within tight time constraints while providing near real-time insights to team members. Your analytical skills and attention to detail will be crucial in managing complex media projects across multiple stakeholder groups and understanding digital direct-response marketing tactics and best practices.
Responsibilities
Development of display, programmatic and video campaign strategy
,
Execute in platform daily campaign optimization, testing, tracking, builds and performance measurement
,
Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
,
Oversee creative development and approval process
,
Develop and present reporting and key insights on campaign performance
,
Evaluate and improve internal display processes to support strategic planning and implementation.
Requirements
5+ years of in platform executing hands-on programmatic/direct partner and paid social experience on either client, agency, agency trading desk or programmatic technology teams
,
Experience managing B2B accounts with understanding of B2B audience activations
,
Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
,
Experience with data visualization and reporting tools
,
Experience with CRM audience activation platforms
,
Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
,
Advanced tracking and analytics knowledge
,
Advanced Excel and PowerPoint skills
Nice-to-haves
Financial services, insurance and/or technology experience
,
Experience with Adobe Analytics
,
Experience in DOMO and/or Tableau
,
Experience in LiveRamp
Benefits
Comprehensive benefits package
,
Incentive and recognition programs
,
Equity stock purchase
,
401k contribution
Apply Now