Paid Media Specialist (Remote, Vietnam)

Remote Full-time
What In Marketing We Trust is all about
We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.
Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:
• Build trust through every interaction with every person
• Always deliver in the best interest of our clients
• Invest in the success of every team member
• Build long-term relationships with our partners
Delivering these foundational codes will fund our continued growth.
Role Purpose
The Senior Paid Media Specialist is responsible for delivering performance-driven paid media outcomes across assigned accounts. This role owns end to end campaign execution and optimisation, applies strong commercial and strategic judgment, and communicates insights and recommendations to clients and internal stakeholders.
Role Accountability
Deliver day-to-day campaign execution across paid media platforms (Google Ads, Meta, Programmatic, etc.)

Manage budgets and pacing to agreed plans and client outcomes

Write and QA ad copy and creative inputs to best practice standards

Conduct query reviews and apply learnings to improve performance

Run ongoing in platform optimisation, builds, expansions, and testing

Provide market insights, performance analysis, and recommendations

Participate in client WIP meetings with the Pod Leader / Client Services

Maintain client relationships as the primary paid media delivery lead on assigned accounts

How this role will be measured
Individual Client Utilisation

Delivery quality

Engaged in OKRs

Meeting/ Exceeding Client KPIs

What knowledge and skills are required to be successful
5+ years of agency paid media experience

Strong cross-platform execution skills (Google Ads, Meta, Programmatic; LinkedIn/Bing as relevant)

Strong analytical skills and ability to translate data into actions

Strong communication and collaboration (client-facing)

Ability to manage multiple projects (at least 5) and deliver on time

Position title: Paid Media Specialist
Department: Digital Delivery
Report to: Head of Paid Media
Direct report: N/A
Days/Hours: Full-time | Fixed Term
Employment type: Independent Contractor
Targeted timezones/locations: GMT+7, +8 (Southeast Asia)
Note: only applications within the targeted time zones/locations are processed.

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