Paid Media Specialist (Remote)
Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships. ROLE OVERVIEW Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly. CORE RESPONSIBILITIES Paid Media Strategy & Execution (60%) · Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance · Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data · Identify opportunities to improve efficiency and support the growth of high-performing campaigns · Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting · Align campaign execution with property-level demand, seasonality, and occupancy goals Performance Analysis & Optimization (25%) · Monitor and analyze campaign performance across Google Ads, Meta, and GA4 · Translate data into clear insights and actionable optimizations · Track conversions and key performance metrics to improve campaign efficiency · Support reporting and communicate performance updates to internal teams Collaboration & Execution Support (15%) Partner with internal teams to align messaging, offers, and creative with campaign goals Assist in launching campaigns tied to promotions, events, and occupancy needs Help ensure landing pages and website experiences support conversion Additional Digital Marketing Support (as needed) Assist with website updates to support campaigns, promotions, and conversion optimization Support content development such as blog posts or SEO-focused updates Contribute to broader marketing initiatives that improve traffic, engagement, and bookings