Paid Media Manager (Influencer & Affiliate)

Requirements • The ideal candidate is data-driven, highly organized, and has strong relationship-building skills with both creators and agency partners, • 5+ years of experience in influencer and affiliate marketing, • Proven track record of managing influencer campaigns and affiliate programs and hitting DR targets, • Data-driven, analytical mindset with experience in performance tracking and reporting, • Highly organized with excellent attention to detail, • Ability to manage & optimize spend against pre-existing budgets and prioritize multiple projects simultaneously, • Strong communication and relationship-building skills including the ability to effectively secure talent and manage external agencies, • Strong verbal and written communication skills, • (Desirable) Mobile app / subscription experience is strongly preferred but not required, • (Desirable) Passion for the mental health & mindfulness space What the job involves • We are seeking a dynamic Paid Media Manager with expertise in influencer and affiliate marketing to join our performance marketing team, • This role will be responsible for driving performance, managing partnerships, and executing campaigns that deliver measurable business impact, • You will collaborate cross-functionally with Brand, Creative, Content, Product Marketing, Analytics, Finance, & Legal to ensure programs support major launches and align with key business objectives, • Influencer Marketing:, • Identify and review potential influencer and creator partners across key platforms, • Review content and provide actionable feedback to ensure brand alignment, • Lead testing & ideation for upcoming influencer campaigns, • Track, analyze, and report on weekly influencer performance to leadership and cross functional partners, • Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on performance, • Generate tracking codes and links for campaigns, • Conduct competitive reviews to benchmark and optimize strategy, • Serve as the primary point of contact for creators and influencer agency, • Affiliate Marketing:, • Review and approve new affiliate partner opportunities, • Manage day-to-day affiliate approvals and communications, • Oversee performance reporting and campaign measurement, iterating off of insights, • Track, analyze, and report on weekly affiliate performance to leadership and cross functional partners, • Issue and manage affiliate tracking codes, • Handle voucher code reversals and compliance monitoring, • Serve as the primary point of contact for partners and affiliate agency