Paid Media Manager – Healthcare / Telehealth (Remote)

Overview Modern Therapy is a fast-growing, fully virtual outpatient mental health practice serving adults, couples, and young professionals. We are known for clinical excellence, thoughtful growth, and a strong internal culture, and we’re intentionally bringing paid advertising in-house. After working with agencies, we are shifting to a direct partnership with a skilled Paid Media Manager who wants ownership, accountability, and long-term impact, not just another account on a dashboard. About the Role This 100% remote role owns our paid advertising efforts across Meta (Facebook & Instagram), Google, and TikTok. You will be responsible for driving qualified client reach-outs while working closely with ownership to align ads with real operational capacity and business goals. This is not a “hands-off” or purely tactical role. We’re looking for someone who wants to understand the business, diagnose what’s working (and what isn’t), build a stable, scalable paid acquisition engine, and make a real positive impact on people's lives as a result of your work. What You’ll Be Responsible For • Owning and managing paid ad campaigns across: • Facebook & Instagram (Meta) • Google Search & Display • TikTok (testing and scaling thoughtfully) • Managing and optimizing a high four to five-figure monthly ad spend, with plans to scale responsibly • Developing, testing, and refining audiences, creatives, and messaging • Monitoring performance consistently and optimizing for qualified lead volume, cost per qualified reach-out, and stability/predictability over time • Diagnosing tracking, attribution, or website-related issues when needed • Evaluating funnel performance from ad click through intake • Providing clear, concise insights and recommendations (not just reports) • Communicating directly and proactively with ownership Who This Role Is For • You have 3-5 years of hands-on experience managing paid ads for service-based or remote businesses • You understand nuance, especially in healthcare, mental health, or other high-trust services • You are comfortable owning outcomes, not just executing tasks • You prefer direct communication and fast decision-making • You want to be embedded with a team, not hidden behind agency layers • You take pride in improving systems, not just chasing short-term wins Experience helping mental health, healthcare, or telehealth companies scale is strongly preferred. Time Commitment • Approximately ~10 hours per week on average (we care less about time and more about outcome!) • Flexible schedule • Additional time during onboarding, testing, or scaling phases as needed Compensation • $2,000/month base retainer (1099) • Compensation can increase as results are demonstrated and ad spend scales • This role is intended to grow into a long-term partnership. We have a large vision and there is a long runway of what this can turn into. We are comfortable paying for strong performance, we simply believe in earning it together rather than guessing upfront. Thanks for your interest and we look forward to reviewing your application! Pay: $2,000.00 per month Benefits: • Flexible schedule Application Question(s): • Have you managed an advertising budget over at least $10,000 per month? Experience: • Paid Media Management: 3 years (Required) Work Location: Remote Apply tot his job