Paid Media Executive (Associate Level)

The Social Shepherd is a creative and performance agency that helps global brands grow their business. As a Paid Media Executive, you will be responsible for building and delivering paid advertising campaigns on various platforms, focusing on performance optimization and client communication. Responsibilities Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.) Conduct keyword research, selection, and audience targeting to maximize campaign performance Monitor and analyze campaign performance metrics to optimize ad spend and ROI Create compelling ad copy and test various versions to improve click-through rates (CTR) and conversion rates Helping clients understand performance by reporting in a holistic, informative way Getting involved in client relationships and communication. Ensuring they're kept in the loop of exactly what we're doing to optimize their performance Assisting with audits for new business pitches alongside our Paid Media Director Skills 1 year of relevant experience working within google ads and meta Experience with numbers & data analysis, including strong analytical skills and the ability to interpret data to make informed decisions Excellent communication and interpersonal skills Self-starter, entrepreneurial mindset, with ability to work independently and as part of a collaborative team Detail-oriented with strong organizational and project management skills Exposure to other paid platforms including but not limited to Meta, Snapchat, Pinterest, TikTok, Microsoft Advertising, Twitter, Spotify Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager Certification in Google Ads or other relevant certifications Benefits Comprehensive health benefits package. Flexible work schedule and hybrid work opportunities. Professional development and training programs. Dynamic and collaborative work environment with opportunities for growth and advancement. The Company will offer medical coverage, dental, vision, a 401k, and paid time off for this role. Company Overview The Social Shepherd is a marketing agency that provides content creation, animation, and graphic design services. It was founded in 2018, and is headquartered in Bath, Bath and North East Somerset, GBR, with a workforce of 51-200 employees. Its website is