Paid Media Associate

Boll & Branch is a company that prioritizes quality in the textile industry, focusing on organic materials and ethical practices. They are seeking a Paid Media Associate to support customer acquisition efforts by managing and optimizing media campaigns, analyzing performance, and collaborating with various internal teams. The role requires a self-starter eager to learn about the paid media landscape and contribute to the company's growth. Responsibilities Support the Manager of Acquisition in maintaining and optimizing existing media channels Assist with the launch and evaluation of net-new channel and campaign tests Contribute to the ideation, creation, and reporting of new landing page and creative tests, including drafting creative briefs Identify and surface key performance insights Report channel learnings and actionable tests results to internal stakeholders Partner with cross-functional teams, including Customer Insights, Retention, eCommerce, and Brand Marketing, to support paid media optimization Maintain and manage daily, weekly, and monthly reporting to generate insights, calculate core KPIs, and understand how metrics influence one another (e.g., CPA, AOV, ROAS) Support daily budget pacing and campaign optimizations to ensure efficient spend Stay informed on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations Learn to leverage marketing platforms and data tools, including reporting and visualization tools, as well as Excel/Google Sheets, to analyze performance and communicate results Skills 0-2 years of proven relevant experience (either agency or client side experience a plus) Familiarity with digital marketing platforms and analytics tools (Looker experience is a plus) Strong writing, analytical, organizational, and communication skills Enthusiasm for marketing with a foundational understanding of the customer acquisition funnel Interest in learning and building knowledge across performance marketing principles, media strategies, and testing frameworks Energetic, positive team player with a strong desire to learn and grow Proficiency in Excel/Google Sheets and PowerPoint/Google Slides Bachelor's Degree, preferably in Marketing/Advertising, Business, Math, Economics, or a related field; or equivalent experience Benefits Medical, Dental, Vision, and Life/AD&D insurance Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount Company Overview Boll & Branch is an e-commerce company that sells luxury bedding products online. It is a sub-organization of Boll & Branch. It was founded in 2014, and is headquartered in Summit, New Jersey, USA, with a workforce of 51-200 employees. Its website is