Paid Ads Specialist, PPC Manager
Job Description:
• Plan, launch, and continuously optimize Google Ads campaigns (Search, Performance Max, and Local) across multiple brands and locations
• Manage Meta Ads campaigns to support awareness and lead generation efforts
• Build scalable and repeatable campaign structures that can be applied across different markets
• Handle multiple local advertising budgets simultaneously, ensuring efficient spend allocation
• Monitor campaign performance and proactively identify optimization opportunities
• Develop standardized frameworks for keyword targeting, audience segmentation, and campaign setup
• Track and analyze key metrics such as cost per lead, conversion rates, lead volume, and ROAS
• Execute A/B testing across ad creatives, landing pages, keyword strategies, and audience targeting
• Generate clear, actionable performance reports to guide decision-making
• Design and document scalable PPC systems, workflows, and best practices
• Improve operational efficiency through automation and structured processes
• Use AI tools to support keyword research, ad creation, data analysis, and reporting while applying strong strategic judgment
• Collaborate with leadership and marketing stakeholders to align campaigns with growth objectives
Requirements:
• 5–10+ years of experience in PPC, ideally within a digital marketing agency
• Proven track record managing multiple ad accounts at the same time
• Strong hands-on experience with Google Ads (primary) and Meta Ads (secondary)
• Solid understanding of local lead generation strategies
• Experience working with small to mid-sized budgets across multiple campaigns
• Strong analytical mindset with the ability to interpret data and drive decisions
• Experience with conversion tracking and campaign performance analysis
• Ability to build and document scalable systems and processes
• Experience using AI tools to enhance marketing workflows
Benefits:
• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events
Apply tot his job
Apply To this Job
• Plan, launch, and continuously optimize Google Ads campaigns (Search, Performance Max, and Local) across multiple brands and locations
• Manage Meta Ads campaigns to support awareness and lead generation efforts
• Build scalable and repeatable campaign structures that can be applied across different markets
• Handle multiple local advertising budgets simultaneously, ensuring efficient spend allocation
• Monitor campaign performance and proactively identify optimization opportunities
• Develop standardized frameworks for keyword targeting, audience segmentation, and campaign setup
• Track and analyze key metrics such as cost per lead, conversion rates, lead volume, and ROAS
• Execute A/B testing across ad creatives, landing pages, keyword strategies, and audience targeting
• Generate clear, actionable performance reports to guide decision-making
• Design and document scalable PPC systems, workflows, and best practices
• Improve operational efficiency through automation and structured processes
• Use AI tools to support keyword research, ad creation, data analysis, and reporting while applying strong strategic judgment
• Collaborate with leadership and marketing stakeholders to align campaigns with growth objectives
Requirements:
• 5–10+ years of experience in PPC, ideally within a digital marketing agency
• Proven track record managing multiple ad accounts at the same time
• Strong hands-on experience with Google Ads (primary) and Meta Ads (secondary)
• Solid understanding of local lead generation strategies
• Experience working with small to mid-sized budgets across multiple campaigns
• Strong analytical mindset with the ability to interpret data and drive decisions
• Experience with conversion tracking and campaign performance analysis
• Ability to build and document scalable systems and processes
• Experience using AI tools to enhance marketing workflows
Benefits:
• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events
Apply tot his job
Apply To this Job