Paid Ads Specialist (Meta + Google) – Strategic, High-Performance, Startup Role
DESCRIPTION: We are a fast-growing startup performance-marketing agency with aggressive long-term goals. Paid media is at the center of our growth strategy—not vanity spend, not random boosts, not “run-and-hope” campaigns. We are looking for a Paid Ads Specialist who knows how to operate with precision: someone who can design, launch, optimize, and scale campaigns that generate real pipeline—not just impressions. We are not hiring someone to “run ads.” We are hiring someone who understands: – Audience logic – Behavioral sequencing – Ad-creative angle selection – Budget deployment – Evaluation windows – Feedback loops This is a strategic role where performance is visible, measurable, and rewarded. Starts part-time at 10–15 hours/week, with immediate capacity to scale as ad spend increases. RESPONSIBILITIES Campaign Strategy + Execution – Plan and deploy campaigns across Meta and Google – Understand intent-based audiences vs interruptive placements – Establish logical campaign architecture Ongoing Optimization – Adjust budgets, pacing, retargeting pools, and sequencing – Maintain measurement consistency – Interpret platform signals intelligently (not reactively) Performance Reporting (High-Level, Action-Based) – Report on ROAS, CPA, CTR, cost-per-qualified lead – Identify directional insight, not just metrics A/B Testing – Creative variations – Positioning/angles – Landing page versions – CTAs and segmentation This role is about structured thinking, not button-clicking. REQUIREMENTS – 2–5+ years running Meta and/or Google ads – Experience in direct response or lead-gen environments – Strong analytical skills – Ability to identify insight from data—not just restate metrics – Understands warm/cold segmentation – Strategic communicator – Reliable, organized, and consistent Bonus if you: – Can translate data into creative direction – Know how to align landing pages with ad narratives – Understand buyer friction patterns WHAT WE VALUE – Precision – Clean thinking – Ownership – Strategic logic – Player-coach mentality – Collaboration without ego This is a long-term fit role—initially project-based, with opportunity to move into leadership as our spend grows. HOW TO APPLY Submit: Brief overview of your ad experience One example campaign you managed (and the outcome) A short explanation of how you evaluate campaign health Your hourly rate OPTIONAL CHALLENGE (Highly Preferred) Share a campaign you ran and explain: – What you optimized – What signal caused that decision – What outcome changed We’re looking for thinking, not luck. Apply tot his job