Paid Ads Manager — SaaS Growth (Google + Meta)
I'm the founder of Annotra (annotra.com), a SaaS tool that helps patent illustrators and designers create USPTO-compliant patent figures through drag-and-drop PDF annotation. The product is priced at $19.99/month with a 7-day free trial.
I'm looking for an experienced paid ads manager to own our paid acquisition from the ground up. I'm a developer, not a marketer — so I need someone who can operate independently, make smart decisions with the budget, and report results clearly without requiring my constant input.
WHAT YOU'LL OWN:
- Google Search Ads — targeting patent illustration and annotation keywords (high-intent)
- Meta Ads (Facebook/Instagram) — targeting freelance illustrators and designers
- Conversion tracking setup — Google Tag Manager + Meta Pixel installation and configuration
- Ad creative direction — I'll provide a raw screen recording of the product; you'll write copy and direct creative
- Weekly reporting — a short summary of spend, cost per trial, trial-to-paid conversion, and recommendations
IDEAL CANDIDATE:
- Has run paid acquisition for a SaaS product under $50/month
- Can share examples of cost-per-trial results from past campaigns
- Understands the difference between top-of-funnel awareness and bottom-of-funnel conversion campaigns
- Knows how to structure campaigns to learn fast on a limited budget
- Does NOT need hand-holding — I want to review results, not manage the process
IN YOUR APPLICATION, PLEASE ANSWER:
1. Have you managed paid ads for a SaaS product before? What was your average cost per trial or cost per sign-up?
2. Walk me through how you'd structure the first 30 days for a product like this.
3. How do you report results — what do you send, and how often?
BUDGET & SCOPE:
- Monthly ad spend budget: $1,000–1,500/month (you manage, I approve)
- Management fee: open to proposals, prefer a flat monthly retainer
- Start date: ASAP
Please do not apply if you primarily focus on brand awareness, impressions, or follower growth. I need paying customers.
Apply tot his job
Apply To this Job
I'm looking for an experienced paid ads manager to own our paid acquisition from the ground up. I'm a developer, not a marketer — so I need someone who can operate independently, make smart decisions with the budget, and report results clearly without requiring my constant input.
WHAT YOU'LL OWN:
- Google Search Ads — targeting patent illustration and annotation keywords (high-intent)
- Meta Ads (Facebook/Instagram) — targeting freelance illustrators and designers
- Conversion tracking setup — Google Tag Manager + Meta Pixel installation and configuration
- Ad creative direction — I'll provide a raw screen recording of the product; you'll write copy and direct creative
- Weekly reporting — a short summary of spend, cost per trial, trial-to-paid conversion, and recommendations
IDEAL CANDIDATE:
- Has run paid acquisition for a SaaS product under $50/month
- Can share examples of cost-per-trial results from past campaigns
- Understands the difference between top-of-funnel awareness and bottom-of-funnel conversion campaigns
- Knows how to structure campaigns to learn fast on a limited budget
- Does NOT need hand-holding — I want to review results, not manage the process
IN YOUR APPLICATION, PLEASE ANSWER:
1. Have you managed paid ads for a SaaS product before? What was your average cost per trial or cost per sign-up?
2. Walk me through how you'd structure the first 30 days for a product like this.
3. How do you report results — what do you send, and how often?
BUDGET & SCOPE:
- Monthly ad spend budget: $1,000–1,500/month (you manage, I approve)
- Management fee: open to proposals, prefer a flat monthly retainer
- Start date: ASAP
Please do not apply if you primarily focus on brand awareness, impressions, or follower growth. I need paying customers.
Apply tot his job
Apply To this Job