Paid Ads Expert (Facebook & Google Ads) for Scaling E-commerce Business

We are seeking a results-driven Facebook & Google Ads Specialist to manage and scale our paid media campaigns. Our goal is to increase profitable revenue while maintaining a target Return on Ad Spend (ROAS) and reducing Cost Per Acquisition (CPA). The ideal candidate has deep experience in the e-commerce/DTC space and a proven track record of managing five-to-six-figure monthly ad spends. Key Responsibilities: Campaign Strategy & Setup: Plan, launch, and manage Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max). Optimization: Perform daily monitoring and optimization of bids, budgets, and audience targeting to maximize ROAS. Creative Testing: Regularly A/B test ad creatives, copy, and landing pages to identify high-performing assets. Technical Tracking: Ensure accurate conversion tracking via Meta Pixel, Google Tag Manager (GTM), and Google Analytics 4 (GA4). Feed Management: (For Google) Manage and optimize Google Merchant Center product feeds for Shopping and PMax campaigns. Reporting: Provide weekly performance reports with actionable insights and strategic recommendations for scaling. Required Skills & Qualifications: Experience: 3+ years of proven experience managing paid ads specifically for e-commerce brands. Meta Ads: Mastery of Facebook Ads Manager, audience segmentation (Lookalikes, Retargeting), and CAPI. Google Ads: Expertise in Google Shopping, Search, and Performance Max campaigns. Analytical Mindset: Ability to interpret complex data and make data-driven decisions. Certifications: Google Ads or Meta Blueprint certifications are a plus. Apply tot his job

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