Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)

Context
We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance.
This is a high-impact role:
Paid represents ~80%+ of our marketing investment

Core driver of pipeline and revenue

Multi-market scope: US, FR, IT, ES

👉 We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup.
About Veesion
Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras.
Instead of reviewing footage after losses occur, our system:
Detects suspicious gestures (concealment, consumption, etc.)

Sends real-time alerts with video clips

Enables teams to intervene earlier and deter repeat offenders

👉 Our value is built on:
Visibility → Intervention → Deterrence

Enables teams to intervene earlier and deter repeat offenders
👉 Our value is built on:
Visibility → Intervention → Deterrence
Our ICP (SMB Focus)
We mainly target small to mid-sized retail chains:
Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing)

Size: 110 stores, multi-user environments

Markets: 󾓦 US (primary), 󾓧 FR, 󾓩 IT, 󾓫 ES

Key personas:
Store owners / operators

Multi-store managers

Loss prevention / operations

👉 Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities)
Paid Acquisition at Veesion
Our paid strategy is heavily focused on Meta Ads, with:
Lead generation Meta Lead Forms + Typeform landing pages)

Structured campaigns by:

- Country
- Vertical
- Funnel stage Scale vs Build / testing)
We also:
Use scripted UGC videos (human & AI-generated)

Work with external creative agencies UGC AI production)

Are starting to explore TikTok Ads and potentially other channels

👉 Current priority:
Clean up and rebuild a scalable foundation

Improve performance reliability and testing velocity

Scope of Work
1. Audit & Strategy Challenge
Audit existing Meta campaigns (structure, targeting, performance)

Identify key gaps and inefficiencies

Challenge current setup and propose improvements

2. Campaign Execution & Management
Set up, launch, and manage campaigns Meta primarily)

Ensure:
Clean campaign structure (by country / vertical / funnel)

- Correct budget allocation (scale vs test)
- Optimize campaigns continuously
3. Tracking & Data Reliability
Ensure tracking is:

- Correctly implemented
- Reliable across campaigns
Validate:

- Campaign naming conventions
- Attribution logic
Flag and fix issues proactively

4. Testing & Performance Improvement
Build a structured A/B testing framework

Define hypotheses and test plans

Analyze results and iterate quickly

5. Creative Feedback & Collaboration
Work closely with creative agencies UGC / AI

Provide:

- Clear briefs
- Feedback on scripts and ads
Ensure creatives align with:

- ICP
- Performance goals
- Messaging guidelines (no overselling)
6. Reporting & Communication
Provide clear, concise weekly updates:

- Performance
- Learnings
- Next actions
Flag issues early and proactively

Expected Outcomes
Within the first weeks, we expect:
Clean, structured campaign setup

Reliable tracking and data

Improved execution quality (no basic errors)

Clear testing roadmap

Strong collaboration with creative team

Profile Weʼre Looking For
Must-have
Strong experience with Meta Ads (lead generation)

Proven ability to:

- Structure campaigns at scale
- Run clean tests and optimize performance
Strong attention to detail (no execution errors)

Data-driven mindset

Fluent in English (US campaigns)

Nice-to-have
Experience with TikTok Ads

Experience in multi-market campaigns

Experience with UGC / performance creative

Engagement
3 days/week initially

Potential to reduce to 2 days/week once stabilized

Close collaboration with Growth team (strategy owned internally)

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