Online New Sales Manager, Americas
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
You own end-to-end new customer acquisition for TrendLife’s largest consumer market — the United States. TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net-new customer prospecting, and North America is where this transformation has the highest stakes. You’ll be the single point of accountability for the US acquisition P&L, managing a significant share of the global media budget with a clear mandate to scale as measurement confidence improves.
This is an AI-native role. You won’t wait for someone to build you a dashboard — you’ll build it yourself using Claude Code, Python, or whatever gets you the answer fastest. You’ll use AI to analyze campaign performance daily, generate creative briefs, draft agency feedback, model budget scenarios, and automate the repetitive work that slows most acquisition teams down. We’re building a team where AI fluency isn’t a nice-to-have — it’s how you operate.
P&L and Paid Media
Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
Manage the agency relationship for North America across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok, Reddit), display, and programmatic
Drive the shift from brand defense and retargeting toward true prospecting campaigns that reach consumers not yet in the TrendLife ecosystem
Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable for separating these clearly
Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports
Attribution and Measurement — AI-Led
Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems — don’t wait for someone else to build them for you
Run your own incrementality analyses and budget scenario models using AI-assisted analytics
Work with the agency to implement cross-domain tracking, brand vs. prospecting ROI separation, and media mix modeling — but always have your own independent view of the numbers
Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations
Cross-Functional Coordination
Serve as the primary liaison between acquisition and TrendLife’s North America marketing, social media, PR, and brand teams — ensuring paid acquisition aligns with product launches, seasonal campaigns, and the TrendLife rebrand rollout
Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate
Work with the Europe and Asia leads on shared experimentation — adopt and localize winning tests, contribute US learnings back
Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution
SEO, GEO and Organic
Direct the agency on SEO strategy for US-facing content across trendmicro.com and antivirus.com, with focus on non-brand terms and educational content
Use AI tools to monitor TrendLife’s visibility in AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities
Support demand generation for new product launches, particularly the upcoming AI secure companion platform
AI-Native Working
Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation
Continuously evaluate new AI-driven acquisition tools, platforms, and methodologies — bring outside-in perspective to the team
Contribute to building TrendLife’s AI-native marketing culture: share techniques, introduce tools, and help raise the AI fluency of the broader team
You Bring
6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business
Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic; comfort managing significant budgets and holding agencies to performance targets
Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation — and you’re eager to go deeper (Claude Code, Python scripting, API integrations)
Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value — not just last-click CPA
Experience building or significantly improving attribution and measurement infrastructure
Working knowledge of SEO, GEO, and content strategy — enough to direct an agency and evaluate priorities
Track record of cross-functional coordination across marketing, product, PR, and agency partners
A learning mentality — you’re energized by figuring out new tools and approaches, not threatened by them
Familiarity with cybersecurity, consumer tech, or subscription SaaS is a strong plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
You own end-to-end new customer acquisition for TrendLife’s largest consumer market — the United States. TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net-new customer prospecting, and North America is where this transformation has the highest stakes. You’ll be the single point of accountability for the US acquisition P&L, managing a significant share of the global media budget with a clear mandate to scale as measurement confidence improves.
This is an AI-native role. You won’t wait for someone to build you a dashboard — you’ll build it yourself using Claude Code, Python, or whatever gets you the answer fastest. You’ll use AI to analyze campaign performance daily, generate creative briefs, draft agency feedback, model budget scenarios, and automate the repetitive work that slows most acquisition teams down. We’re building a team where AI fluency isn’t a nice-to-have — it’s how you operate.
P&L and Paid Media
Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
Manage the agency relationship for North America across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok, Reddit), display, and programmatic
Drive the shift from brand defense and retargeting toward true prospecting campaigns that reach consumers not yet in the TrendLife ecosystem
Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable for separating these clearly
Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports
Attribution and Measurement — AI-Led
Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems — don’t wait for someone else to build them for you
Run your own incrementality analyses and budget scenario models using AI-assisted analytics
Work with the agency to implement cross-domain tracking, brand vs. prospecting ROI separation, and media mix modeling — but always have your own independent view of the numbers
Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations
Cross-Functional Coordination
Serve as the primary liaison between acquisition and TrendLife’s North America marketing, social media, PR, and brand teams — ensuring paid acquisition aligns with product launches, seasonal campaigns, and the TrendLife rebrand rollout
Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate
Work with the Europe and Asia leads on shared experimentation — adopt and localize winning tests, contribute US learnings back
Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution
SEO, GEO and Organic
Direct the agency on SEO strategy for US-facing content across trendmicro.com and antivirus.com, with focus on non-brand terms and educational content
Use AI tools to monitor TrendLife’s visibility in AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities
Support demand generation for new product launches, particularly the upcoming AI secure companion platform
AI-Native Working
Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation
Continuously evaluate new AI-driven acquisition tools, platforms, and methodologies — bring outside-in perspective to the team
Contribute to building TrendLife’s AI-native marketing culture: share techniques, introduce tools, and help raise the AI fluency of the broader team
You Bring
6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business
Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic; comfort managing significant budgets and holding agencies to performance targets
Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation — and you’re eager to go deeper (Claude Code, Python scripting, API integrations)
Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value — not just last-click CPA
Experience building or significantly improving attribution and measurement infrastructure
Working knowledge of SEO, GEO, and content strategy — enough to direct an agency and evaluate priorities
Track record of cross-functional coordination across marketing, product, PR, and agency partners
A learning mentality — you’re energized by figuring out new tools and approaches, not threatened by them
Familiarity with cybersecurity, consumer tech, or subscription SaaS is a strong plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.