Music Campaign Manager - TikTok LIVE

TikTok is the leading destination for short-form mobile video, and they are seeking a Music Campaign Manager to help shape the future of music livestreaming on their platform. The role involves leading strategic campaigns to drive growth in the music creator community, requiring a blend of analytical skills and creative execution. Responsibilities Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators) Identify data-driven opportunities to drive creator growth, engagement, and retention Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity Monitor and evaluate campaign performance, using results to iterate and scale impact Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials Amplify top-performing creators and case studies through creator managers and at-scale content Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals Skills 0-3 years in campaign management, creator operations, digital marketing, or user education Proven ability to lead cross-functional projects tied to business goals Experience producing educational or promotional content—especially short-form or video Strong analytical skills with experience in dashboards, cohort analysis, and campaign metrics Excellent written and visual communication skills, with a portfolio of creator-facing materials Deep understanding of the creator economy and live-streaming ecosystems Experience in music creator growth, performance marketing, or content strategy Familiarity with TikTok's creator tools, monetization features, and incentives Hands-on experience working with music creators, musicians, or record labels Ability to thrive in fast-paced, ambiguous environments with multiple priorities Comfortable being both strategic and hands-on—creative producer, analyst, and project manager Strong collaboration and influence skills across diverse teams and functions Benefits Employees have day one access to medical, dental, and vision insurance A 401(k) savings plan with company match Paid parental leave Short-term and long-term disability coverage Life insurance Wellbeing benefits 10 paid holidays per year 10 paid sick days per year 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure) Company Overview TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance. It was founded in 2003, and is headquartered in Los Angeles, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship TikTok has a track record of offering H1B sponsorships, with 979 in 2025, 601 in 2024, 387 in 2023, 322 in 2022, 133 in 2021, 72 in 2020. Please note that this does not guarantee sponsorship for this specific role.