Meta (Facebook/Instagram) Ads Specialist – Setup + Creative Testing (Healthcare) - Contract to Hire
Overview
We’re a private UK-based clinic providing adult ADHD, Autism, and combined (AuDHD) assessments.
We want to launch Meta (Facebook & Instagram) ads properly — with clean setup, strong creative, and a clear learning plan — rather than rushing into spend.
This role is focused on:
Account setup
Audience strategy
Creative production
Early testing and learning
Not just media buying mechanics.
What We Need Help With
Phase 1: Setup
Meta Business Manager & Ads account review / setup
Pixel verification and core events
Custom audiences:
Website visitors
Retargeting pools
Email list uploads
Basic campaign structure (TOFU + retargeting)
Phase 2: Creative & Messaging
Develop multiple creative concepts (not just one idea)
Create:
Image ads
Simple video ads (can be static → motion)
Messaging angles focused on:
Adult ADHD (often men 30s)
Autism / AuDHD (often women 40s, late diagnosis)
Emphasis on:
Recognition
Relief
Clarity
Safety
Phase 3: Testing & Iteration
Launch initial tests
Monitor early signals (CTR, engagement, comments, saves)
Iterate creatives weekly based on performance
What Success Looks Like
Clean, compliant Meta setup
Clear insight into:
Which messages resonate
Which audiences engage
A working retargeting engine
Ads that feel human, not corporate or clinical
Bookings may come later — learning comes first.
Who This Is For
You’re a good fit if you:
Have run Meta ads for healthcare, coaching, or high-consideration services
Are strong on creative direction, not just media buying
Can explain why a message should work
Are comfortable testing fast and iterating
Can create or direct creatives yourself
Who This Is NOT For
Please don’t apply if you:
Only do PPC-style direct response
Focus on funnels without creative testing
Can’t create or guide creatives
Rely on long strategy decks
Budget
500–600usd for setup + initial creative testing phase
Ongoing work available if performance and collaboration are strong.
To Apply
Please include:
1–2 examples of Meta ads you’ve run (especially healthcare or coaching)
A short explanation of how you’d approach testing creatives for:
adult ADHD
late-diagnosed autism
Confirmation that you can handle both setup and creatives
Apply Now
Apply Now
We’re a private UK-based clinic providing adult ADHD, Autism, and combined (AuDHD) assessments.
We want to launch Meta (Facebook & Instagram) ads properly — with clean setup, strong creative, and a clear learning plan — rather than rushing into spend.
This role is focused on:
Account setup
Audience strategy
Creative production
Early testing and learning
Not just media buying mechanics.
What We Need Help With
Phase 1: Setup
Meta Business Manager & Ads account review / setup
Pixel verification and core events
Custom audiences:
Website visitors
Retargeting pools
Email list uploads
Basic campaign structure (TOFU + retargeting)
Phase 2: Creative & Messaging
Develop multiple creative concepts (not just one idea)
Create:
Image ads
Simple video ads (can be static → motion)
Messaging angles focused on:
Adult ADHD (often men 30s)
Autism / AuDHD (often women 40s, late diagnosis)
Emphasis on:
Recognition
Relief
Clarity
Safety
Phase 3: Testing & Iteration
Launch initial tests
Monitor early signals (CTR, engagement, comments, saves)
Iterate creatives weekly based on performance
What Success Looks Like
Clean, compliant Meta setup
Clear insight into:
Which messages resonate
Which audiences engage
A working retargeting engine
Ads that feel human, not corporate or clinical
Bookings may come later — learning comes first.
Who This Is For
You’re a good fit if you:
Have run Meta ads for healthcare, coaching, or high-consideration services
Are strong on creative direction, not just media buying
Can explain why a message should work
Are comfortable testing fast and iterating
Can create or direct creatives yourself
Who This Is NOT For
Please don’t apply if you:
Only do PPC-style direct response
Focus on funnels without creative testing
Can’t create or guide creatives
Rely on long strategy decks
Budget
500–600usd for setup + initial creative testing phase
Ongoing work available if performance and collaboration are strong.
To Apply
Please include:
1–2 examples of Meta ads you’ve run (especially healthcare or coaching)
A short explanation of how you’d approach testing creatives for:
adult ADHD
late-diagnosed autism
Confirmation that you can handle both setup and creatives
Apply Now
Apply Now