Merchandising Specialist; Remote
Position: Merchandising Specialist (Remote)
Key Responsibilities
• 1. Competitive & Cross-Industry Research
• Competitor Audits:
Conduct weekly "Storefront Checks" of direct competitors to track their pricing shifts, hero-bundle structures, and GWP thresholds.
• Trend Spotting:
Monitor non-competitor "Best-in-Class" brands (e.g., global beauty or electronics giants) to identify innovative merchandising tactics that can be adapted for our channels.
• White Space Analysis:
Identify opportunities and products where brand competitors are deploying new promotional mechanics on marketplace platforms and in retail activations.
• 2. Channel Product Strategy
• Assortment Planning:
Define the right product mix per channel — what goes online, what goes in-store, and what warrants cross-channel placement — based on consumer demand, inventory position, and brand strategy.
• Launch Sequencing:
Collaborate with commercial and marketing teams to plan how new products are introduced across channels, prioritizing by readiness, sell-through potential, and strategic fit.
• Range Rationalization:
Continuously review the active assortment to identify underperforming SKUs and recommend listings to retire or reposition.
• Retail Activation Support:
Collaborate with retail and trade marketing teams on planogram recommendations, in-store promotional fixtures, and seasonal shelf strategies.
• 3. Pricing Architecture & Promotion Strategy
• Master Price List Management:
Own the master price list across SGD, MYR, VND, PHP, IDR, INR — accounting for platform fees, retailer margins, FX, and promotional costs.
• Channel Price Integrity:
Ensure pricing consistency and protect brand positioning across online and offline channels, minimizing channel conflict and unauthorized undercutting.
• Strategic Kitting & GWP:
Design GWP tiers and strategic bundles (online and in-store) that increase AOV while protecting margin.
• Promotional ROI:
Evaluate the cost-effectiveness of every promotional mechanic before recommending execution.
• 4. Analytics, Forecasting & Inventory Planning
• Performance Reporting:
Build and maintain dashboards in Tableau tracking sell-through, SKU profitability, and channel performance.
• Product Profitability Analysis:
Conduct SKU-level and bundle-level P&L analysis tracking contribution margin after all cost inputs — identifying your most and least profitable products per channel.
• Demand Forecasting:
Develop demand forecasts by SKU and channel to feed into procurement and replenishment planning.
• Inventory Planning:
Work with supply chain and operations to maintain optimal stock cover per channel, flag overstock and understock risks early, and align reorder points to promotional calendars.
• Post-Campaign Analysis:
Conduct structured post-mortems on every major promotion and feed learnings back into the next planning cycle.
Candidate Requirements
• Experience:
3–5 years in Omnichannel Merchandising, Category Management, or Trade Marketing across digital and physical retail.
• Analytical Prowess:
Advanced proficiency in Google Sheets and Excel; experience with Tableau required.
• Commercial Acumen:
Able to build margin models and translate data into clear commercial recommendations.
• Regional Nuance:
Familiarity with SEA retail dynamics across online platforms and offline trade (department stores, specialty beauty, pharmacy, travel retail).
• Multi-Market Background:
Experience in a multi-brand, multi-market environment is a strong plus.
Success Metrics (KPIs)
• Promotional Effectiveness:
Revenue uplift, margin outcome, and AOV impact per campaign versus baseline — reviewed post-activation.
• Margin Protection:
Net margin maintained per channel, tracked monthly.
• Market Agility:
Speed from trend identification to activation.
• Merchandizing Landscape:
Monthly checks on close competitors stores for content, pricing & promo.#J-18808-Ljbffr
Apply tot his job
Apply To this Job
Key Responsibilities
• 1. Competitive & Cross-Industry Research
• Competitor Audits:
Conduct weekly "Storefront Checks" of direct competitors to track their pricing shifts, hero-bundle structures, and GWP thresholds.
• Trend Spotting:
Monitor non-competitor "Best-in-Class" brands (e.g., global beauty or electronics giants) to identify innovative merchandising tactics that can be adapted for our channels.
• White Space Analysis:
Identify opportunities and products where brand competitors are deploying new promotional mechanics on marketplace platforms and in retail activations.
• 2. Channel Product Strategy
• Assortment Planning:
Define the right product mix per channel — what goes online, what goes in-store, and what warrants cross-channel placement — based on consumer demand, inventory position, and brand strategy.
• Launch Sequencing:
Collaborate with commercial and marketing teams to plan how new products are introduced across channels, prioritizing by readiness, sell-through potential, and strategic fit.
• Range Rationalization:
Continuously review the active assortment to identify underperforming SKUs and recommend listings to retire or reposition.
• Retail Activation Support:
Collaborate with retail and trade marketing teams on planogram recommendations, in-store promotional fixtures, and seasonal shelf strategies.
• 3. Pricing Architecture & Promotion Strategy
• Master Price List Management:
Own the master price list across SGD, MYR, VND, PHP, IDR, INR — accounting for platform fees, retailer margins, FX, and promotional costs.
• Channel Price Integrity:
Ensure pricing consistency and protect brand positioning across online and offline channels, minimizing channel conflict and unauthorized undercutting.
• Strategic Kitting & GWP:
Design GWP tiers and strategic bundles (online and in-store) that increase AOV while protecting margin.
• Promotional ROI:
Evaluate the cost-effectiveness of every promotional mechanic before recommending execution.
• 4. Analytics, Forecasting & Inventory Planning
• Performance Reporting:
Build and maintain dashboards in Tableau tracking sell-through, SKU profitability, and channel performance.
• Product Profitability Analysis:
Conduct SKU-level and bundle-level P&L analysis tracking contribution margin after all cost inputs — identifying your most and least profitable products per channel.
• Demand Forecasting:
Develop demand forecasts by SKU and channel to feed into procurement and replenishment planning.
• Inventory Planning:
Work with supply chain and operations to maintain optimal stock cover per channel, flag overstock and understock risks early, and align reorder points to promotional calendars.
• Post-Campaign Analysis:
Conduct structured post-mortems on every major promotion and feed learnings back into the next planning cycle.
Candidate Requirements
• Experience:
3–5 years in Omnichannel Merchandising, Category Management, or Trade Marketing across digital and physical retail.
• Analytical Prowess:
Advanced proficiency in Google Sheets and Excel; experience with Tableau required.
• Commercial Acumen:
Able to build margin models and translate data into clear commercial recommendations.
• Regional Nuance:
Familiarity with SEA retail dynamics across online platforms and offline trade (department stores, specialty beauty, pharmacy, travel retail).
• Multi-Market Background:
Experience in a multi-brand, multi-market environment is a strong plus.
Success Metrics (KPIs)
• Promotional Effectiveness:
Revenue uplift, margin outcome, and AOV impact per campaign versus baseline — reviewed post-activation.
• Margin Protection:
Net margin maintained per channel, tracked monthly.
• Market Agility:
Speed from trend identification to activation.
• Merchandizing Landscape:
Monthly checks on close competitors stores for content, pricing & promo.#J-18808-Ljbffr
Apply tot his job
Apply To this Job