Media Planner/Buyer
We are seeking a dynamic and results-driven Media Planner/Buyer to lead our media strategy and execution across multiple channels. In this role, you will craft innovative media plans, negotiate with vendors, and optimize campaigns to maximize reach and engagement. Your expertise in traditional and digital channels, media buying, and market research will drive impactful advertising initiatives that elevate brand visibility and performance. This is an exciting opportunity for a proactive professional passionate about shaping compelling advertising campaigns in a fast-paced environment.
• Develop comprehensive media plans aligned with marketing objectives, target audiences, and budget parameters.
• Execute media buying across various platforms such as radio, OOH, search, and social media channels to ensure optimal placement and performance.
• Conduct thorough market research using tools like Nielsen to analyze audience demographics, media consumption habits, and industry trends.
• Negotiate with media vendors and publishers to secure favorable rates, placements, and added value opportunities.
• Monitor campaign performance using analytics tools to track KPIs such as impressions, click-through rates, conversions, and ROI; adjust strategies accordingly.
• Coordinate with creative teams to ensure ad content aligns with media specifications and campaign goals.
• Manage budgets meticulously to maximize efficiency while maintaining high-impact reach across print advertising, digital marketing, and social media marketing efforts.
• Proven experience in media planning and buying within a performance marketing environment.
• Strong knowledge of Nielsen ratings, Google Ads, Facebook Advertising, and other digital marketing platforms.
• Excellent negotiation skills with a track record of securing advantageous advertising deals.
• Ability to conduct detailed market research to inform strategic decisions.
• Familiarity with analytics tools for campaign tracking and reporting; proficiency in interpreting data insights.
• Solid understanding of media buying processes across digital and print channels.
• Exceptional organizational skills to manage multiple campaigns simultaneously within budget constraints.
• A proactive mindset with the ability to adapt quickly to evolving market trends and platform updates. Join us as a Media Planner/Buyer and become a vital part of our innovative marketing team! Your expertise will help shape impactful advertising campaigns that resonate with audiences worldwide while driving measurable results. We value energetic professionals who thrive on challenge and are eager to make a difference through strategic media initiatives!
Pay: $54,925.51 - $66,146.84 per year
Work Location: Remote
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• Develop comprehensive media plans aligned with marketing objectives, target audiences, and budget parameters.
• Execute media buying across various platforms such as radio, OOH, search, and social media channels to ensure optimal placement and performance.
• Conduct thorough market research using tools like Nielsen to analyze audience demographics, media consumption habits, and industry trends.
• Negotiate with media vendors and publishers to secure favorable rates, placements, and added value opportunities.
• Monitor campaign performance using analytics tools to track KPIs such as impressions, click-through rates, conversions, and ROI; adjust strategies accordingly.
• Coordinate with creative teams to ensure ad content aligns with media specifications and campaign goals.
• Manage budgets meticulously to maximize efficiency while maintaining high-impact reach across print advertising, digital marketing, and social media marketing efforts.
• Proven experience in media planning and buying within a performance marketing environment.
• Strong knowledge of Nielsen ratings, Google Ads, Facebook Advertising, and other digital marketing platforms.
• Excellent negotiation skills with a track record of securing advantageous advertising deals.
• Ability to conduct detailed market research to inform strategic decisions.
• Familiarity with analytics tools for campaign tracking and reporting; proficiency in interpreting data insights.
• Solid understanding of media buying processes across digital and print channels.
• Exceptional organizational skills to manage multiple campaigns simultaneously within budget constraints.
• A proactive mindset with the ability to adapt quickly to evolving market trends and platform updates. Join us as a Media Planner/Buyer and become a vital part of our innovative marketing team! Your expertise will help shape impactful advertising campaigns that resonate with audiences worldwide while driving measurable results. We value energetic professionals who thrive on challenge and are eager to make a difference through strategic media initiatives!
Pay: $54,925.51 - $66,146.84 per year
Work Location: Remote
Apply tot his job
Apply To this Job