Media Planner (Temporary Role)
About the position
We’re hiring a full time Temporary Media Planner from late February through June. This role is responsible for leaning in to the strategic media plan development and holistic plan narrative, including tactical details and campaign performance.
A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.
(Please note this role is Temporary from February through June.
Reliable, ethical & operates in the best interest of Crossmedia & clients
The Planner maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends
Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
The first ‘gatekeeper’ and reviewer for Assistant’s work.
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
Fully comprehends client business objectives and the role media is meant to play in accomplishing them
Proactively encourages media + creative integration through cross-agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia’s high standards
Develops holistic, strategic media plans in partnership with Supervisors and Directors
Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
Successfully interrogates tactical plan details to ensure strategy pull through
Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Encourages thinking outside of the box,
Develops strategic media POVs for clients
Personal efforts generate satisfaction – clients, team, company
Participates in training programs to enhance their professional growth.
Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
Displays a high level of personal dedication and motivation.
Positively contributes to our culture.
Troubleshoots team issues and concerns.
Builds esprit de corps through strong team communication.
Responsibilities
• Reliable, ethical & operates in the best interest of Crossmedia & clients
• The Planner maintains and grows a foundational knowledge of both online and offline media channels
• Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
• Manages weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitors the pulse on changing media and client trends
• Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
• Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
• The first ‘gatekeeper’ and reviewer for Assistant’s work.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Proactively encourages media + creative integration through cross-agency presentations and timelines
• Focuses on a quality product, adhering to Crossmedia’s high standards
• Develops holistic, strategic media plans in partnership with Supervisors and Directors
• Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
• Successfully interrogates tactical plan details to ensure strategy pull through
• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourages thinking outside of the box,
• Develops strategic media POVs for clients
• Personal efforts generate satisfaction – clients, team, company
• Participates in training programs to enhance their professional growth.
• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
• Displays a high level of personal dedication and motivation.
• Positively contributes to our culture.
• Troubleshoots team issues and concerns.
• Builds esprit de corps through strong team communication.
Requirements
• Bachelor’s Degree
• 2-3 + years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and responsibilities and meet deadlines
• Attention to detail and organizational skills while working in a fast-paced environment
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients
• Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement
• This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.
Benefits
• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers
Apply tot his job
Apply To this Job
We’re hiring a full time Temporary Media Planner from late February through June. This role is responsible for leaning in to the strategic media plan development and holistic plan narrative, including tactical details and campaign performance.
A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.
(Please note this role is Temporary from February through June.
Reliable, ethical & operates in the best interest of Crossmedia & clients
The Planner maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends
Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
The first ‘gatekeeper’ and reviewer for Assistant’s work.
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
Fully comprehends client business objectives and the role media is meant to play in accomplishing them
Proactively encourages media + creative integration through cross-agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia’s high standards
Develops holistic, strategic media plans in partnership with Supervisors and Directors
Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
Successfully interrogates tactical plan details to ensure strategy pull through
Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Encourages thinking outside of the box,
Develops strategic media POVs for clients
Personal efforts generate satisfaction – clients, team, company
Participates in training programs to enhance their professional growth.
Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
Displays a high level of personal dedication and motivation.
Positively contributes to our culture.
Troubleshoots team issues and concerns.
Builds esprit de corps through strong team communication.
Responsibilities
• Reliable, ethical & operates in the best interest of Crossmedia & clients
• The Planner maintains and grows a foundational knowledge of both online and offline media channels
• Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
• Manages weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitors the pulse on changing media and client trends
• Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
• Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
• The first ‘gatekeeper’ and reviewer for Assistant’s work.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Proactively encourages media + creative integration through cross-agency presentations and timelines
• Focuses on a quality product, adhering to Crossmedia’s high standards
• Develops holistic, strategic media plans in partnership with Supervisors and Directors
• Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
• Successfully interrogates tactical plan details to ensure strategy pull through
• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourages thinking outside of the box,
• Develops strategic media POVs for clients
• Personal efforts generate satisfaction – clients, team, company
• Participates in training programs to enhance their professional growth.
• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
• Displays a high level of personal dedication and motivation.
• Positively contributes to our culture.
• Troubleshoots team issues and concerns.
• Builds esprit de corps through strong team communication.
Requirements
• Bachelor’s Degree
• 2-3 + years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and responsibilities and meet deadlines
• Attention to detail and organizational skills while working in a fast-paced environment
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients
• Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement
• This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.
Benefits
• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers
Apply tot his job
Apply To this Job