Media Planner

GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner for both a CPG and a Travel client, supporting full-funnel, multi-channel media efforts across various channels. You will help develop data-informed media strategies and ensure campaigns deliver measurable results. Responsibilities Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations Identify new opportunities, media partners, and platform innovations that can enhance performance or unlock new storytelling avenues Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, retail media, and SEM Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation Participate in client meetings to present media strategies and partner with client marketing teams and Integrated Agency Team (IAT) partners across strategy, creative, PR, and organic social Maintain internal status documents and ensure team communication is timely and accurate Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines Meet with sales reps to evaluate new media opportunities and vet platform capabilities Contribute to semiannual competitive analyses and develop platform/landscape POVs for clients and IAT partners Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution Skills 1+ years of experience in media planning, buying, or strategy (agency experience preferred) Understanding of digital media, including programmatic principles and campaign reporting fundamentals Ability to identify meaningful KPIs and translate performance into actionable insights Strong foundation in budget management, pacing, and billing processes Highly organized with excellent attention to detail and time-management skills Proactive, curious, and eager to learn emerging ad technology and industry trends Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer Strong written, verbal, and presentation communication skills Bachelor's degree in Marketing, Advertising, Communications, Business, or related field Must be authorized to work in the U.S. without sponsorship Experience with CPG or retail media is a plus but not required Benefits Medical Dental Vision 401k Matching Company Overview “Smart advertising campaigns begin with smart media choices. It was founded in 2009, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is