Media Planner

Other.™ is a privately owned, Toronto-based company focused on raising the standards in Canadian advertising. They are seeking a Media Planning & Strategy Senior Associate to develop clear media plans, manage budgets, and collaborate with teams to ensure effective activation of strategies.ResponsibilitiesBuild and update blocking charts, budgets, channel allocations, and supporting documentation across digital and traditional channelsTurn briefs, audience insights, past performance, and strategic direction into clear planning outputs that are accurate and ready for activationApply planning frameworks and channel logic to support effective media recommendationsMaintain accuracy across numbers, assumptions, and documentationDocument assumptions, decisions, rationale, and next steps so teams can execute with clarityWork with Performance, Creative, and Client Service to gather inputs, clarify needs, and support smooth handoffs into activationPrepare accurate materials for internal reviews, working sessions, and client-facing presentationsIdentify inconsistencies, missing information, or unclear direction early enough to avoid downstream issuesIncorporate feedback and revisions into plans and supporting materialsUse AI thoughtfully to improve efficiency, clarity, and output quality within your scopeSkillsAt least 1 year of experience in media planning, media strategy, or integrated planning in an agency, vendor, or in-house media team, including exposure to a full media planning cycle from brief intake through plan development, review, and tactical activationWorking knowledge of digital and traditional media channels and core planning principlesAbility to build accurate planning outputs, including budgets, channel splits, and blocking chartsStrong numeracy and attention to detail across numbers, assumptions, and documentationAbility to turn information into clear, actionable planning outputsStrong communication and coordination skillsAbility to manage multiple deadlines and keep work organizedComfort receiving feedback and applying it to future workConfidence using tools, data, and AI support responsibly to improve efficiency and qualityExperience with integrated planning across channels such as digital, video, audio, OOH, or printFamiliarity with planning and research tools such as Vividata, Comscore, Numeris, or platform planning toolsExperience contributing to planning rationale, internal reviews, or presentation materialsExperience working with budget tracking, finance processes, or planning documentation in an agency settingCompany OverviewOther.™ is a modern integrated media agency built for marketers who need more from their agency partner. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://weareother.ca/.



Apply To This Job