Media Planner
As the Media Planner, your primary focus will be to work with the media team to shape and execute effective advertising campaigns. You will work to provide exceptional results for our media clients. You will be accountable for deeply understanding business priorities, identifying and reaching target audiences, evaluating campaign success, and making strategic suggestions. In this position, you will report to the VP of Media. You will work closely with the media team and other team members at Bullseye.
Eastern and Central time zones only, at this time we cannot accept applicants outside of those time zones.
Tasks and Responsibilities
Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
Rich media and online video placements
Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
Lead campaign activation across all of the above mediums
Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
Optimize the campaigns with media vendors ongoing
Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations.
Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Skills and Abilities
Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
Excellent attention to detail, thoroughness, and organizational abilities
Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
Excellent writing, editing, and communication skills
Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
3+ years of media planning and/or buying experience
Empathy
Adaptability
Results for a Media Planner are measured as follows:
Positive feedback from their clients
Positive feedback from SMEs on the annual review
Positive feedback from the Media department on the annual review
Accurate resource planning
Consistent quality work across all clients and platforms
Consistent and quality reporting
Meeting deadlines internally and externally
The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.
Apply To This Job
Eastern and Central time zones only, at this time we cannot accept applicants outside of those time zones.
Tasks and Responsibilities
Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
Rich media and online video placements
Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
Lead campaign activation across all of the above mediums
Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
Optimize the campaigns with media vendors ongoing
Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations.
Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Skills and Abilities
Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
Excellent attention to detail, thoroughness, and organizational abilities
Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
Excellent writing, editing, and communication skills
Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
3+ years of media planning and/or buying experience
Empathy
Adaptability
Results for a Media Planner are measured as follows:
Positive feedback from their clients
Positive feedback from SMEs on the annual review
Positive feedback from the Media department on the annual review
Accurate resource planning
Consistent quality work across all clients and platforms
Consistent and quality reporting
Meeting deadlines internally and externally
The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.
Apply To This Job