Media Manager (Retail Media Planner)

VML is a leading creative company that combines brand experience, customer experience, and commerce to drive growth. The Media Manager (Retail Media Planner) will be responsible for planning, negotiating, and executing omnichannel media strategies across retail media networks while managing campaign activities and maintaining strong relationships with clients and vendors. Responsibilities Assist in omnichannel retail media strategy development and execution for a large CPG client's commerce efforts Develop and share POVs on new client opportunities Manage the daily oversight of campaign activities Manage campaign authorizations, budgets, reconciliations Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met Interact daily and maintain rapport with retail media networks and vendors Analyze research data and media/marketing information; shares information with clients Monitors and assess ongoing campaign performance; assist in strategic analysis of campaigns Monitor and track media spend, compare against client budget, and alert team of any discrepancies Developing an understanding of new/emerging media developments and sharing with the broader team internally Skills 1-3 years of media planning experience in an agency setting Retail Media/Commerce experience highly preferred, but digital media experience also considered Experience partnering with cross functional team members including account management, project management, strategy, and creative Strong communication skills, both verbal and written Keen attention to detail and problem solving skills Able to build relationships across the team, department, vendors and clients Proactive and collaborative approach, anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team Benefits Full spectrum of group health coverage options (medical, dental, vision) Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution) Variety of paid time off offerings Company Overview VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. It was founded in 1992, and is headquartered in Kansas City, Missouri, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship VML has a track record of offering H1B sponsorships, with 1 in 2026, 7 in 2025, 5 in 2024, 11 in 2023, 13 in 2022, 7 in 2021, 9 in 2020. Please note that this does not guarantee sponsorship for this specific role.