Media and Marketing Reporting Analyst

About the role This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable. What you'll do Client Leadership & Measurement Strategy Serve as the primary analytics contact for assigned clients Participate in client calls to present performance, explain data, and provide actionable recommendations Support the development of measurement frameworks, especially for ecommerce clients Translate business goals into clear tracking and reporting approaches Tracking Oversight & Execution Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads Guide GTM (web + server-side) structure and GA4 event design Support advanced implementations including Meta CAPI and Enhanced Conversions Step in hands-on when necessary, but primarily ensure quality and consistency Reporting & Data Integrity Ensure accuracy and consistency across reporting outputs (primarily Looker Studio) Identify and resolve tracking gaps that impact data quality Improve trust in data by proactively catching and fixing issues Cross-Team Collaboration Work closely with media teams to align tracking with campaign strategy Act as a bridge between analytics and media for troubleshooting and QA Support internal standardization of tracking and reporting practices Qualifications Must-Haves 5–8+ years in digital analytics, preferably in an agency environment Strong ecommerce tracking experience Expertise in GTM (web + server-side), GA4, and platform conversion tracking Experience with Meta CAPI and Enhanced Conversions Client-facing experience Nice-to-Haves Proficiency in Looker Studio Familiarity with BigQuery or SQL Experience with enterprise or international clients