Marketing/Customer Acquisition

Remote Full-time
Obedience Games Dog Training (obediencegames.com) is a local dog training company that's been here in the Springs for about two years. I am the owner/operator and sole employee. I am currently acquiring customers via internet ads and referrals, the majority of which comes from the ads. I'm looking for somebody to replace the work the ads do, and to put prospective customers onto my schedule for free consultations.

I have five training spots available M – F. I charge $115/lesson. 20% of gross income will go towards customer acquisition, which includes this position's pay and any costs associated with getting those customers. If you can get clients on the schedule without spending anything, the 20% is yours. If you need to spend on supplies, ads, etc., it comes from that 20% pot.

The average customer receives probably 5 lessons ($575), meaning that on average you'll probably receive somewhere around $115 per customer you acquire. Out of my 5 available daily training spots, due to client cancellations and free consultations, I think the most paid lessons you could average would be 3.5 training sessions/day, which would equate to $402/week, or $19,320/year (48 weeks).

I am happy to talk to clients before they schedule if they have questions for me that you can't answer, but for the most part I'd like to be hands-off from the process from reaching the customer to getting them on the schedule, and to interact with them first when we meet for the free consultation. Probably 6 of 7 consultations result in a repeat customers.

Whether you are meeting prospective clients in person at events, using social medial, or utilizing paid advertisements, I need you to be able to at a minimum average 3 paid clients/day. If you're very good at this and I end up with a long waiting list, I am open to the possibility of hiring a second trainer, and you would receive 20% of the gross income for customer acquisition.

Job Types: Part-time, Contract

Pay: Up to $19,320.00 per year

Expected hours: No more than 15.0 per week

Application Question(s):
• What is your intended strategy for acquiring customers, and what makes you think you'd be successful at this?

Experience:
• pet training: 1 year (Preferred)

Work Location: Remote

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