Marketing Systems and Analytics Manager

The Role TimelyCare is seeking a Marketing Systems & Analytics Manager to play a key role in optimizing and integrating the marketing technology stack to drive performance, insights, and revenue growth. Reporting to our VP, Revenue Marketing, this role ensures seamless collaboration between marketing, RevOps, and data teams to enable scalable demand generation, accurate reporting, and data-driven decision-making across the organization. Location This is a remote position. Reviewing candidates across the country. n What You'll Do Marketing Technology Strategy & Management Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft. Drive utilization, integration, and alignment of tools to support marketing and sales workflows. Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design. Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions. Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack. Reporting, Analytics & Insights Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution. Own forecasting and planning models to support marketing leadership in setting and tracking goals. Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact. Support financial reporting, including ROI, CAC, and LTV analysis. Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews. AI Enablement & Innovation Champion and operationalize AI tools and automation across the revenue marketing organization. Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement. Enable, educate, and train the marketing team on practical AI use cases within workflows. Collaboration & Governance Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting. Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance. Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes. Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals. What You Bring Required 3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of MarTech strategy and reporting. Hands-on experience with 6sense, HubSpot, Salesforce, Qualified, and Salesloft (or comparable platforms). Proven ability to translate marketing and business goals into technical solutions and measurable KPIs. Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools). Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics. Excellent communicator with the ability to synthesize insights and recommendations for executives and peers. Proactive, positive, and high-energy team player with a growth mindset. Preferred Experience managing complex marketing and sales system integrations. Familiarity with predictive analytics, AI-driven marketing tools, and lead scoring models. Strong project management and change management capabilities. Comfort working in a dynamic, fast-paced, data-driven environment. Benefits + Perks Paid Company Holidays + No work on your birthday! Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community Variable bonus eligibility on a quarterly basis Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance Company-paid group Life Insurance + Company-paid Short Term Disability Concierge benefit support services 401(k) with employer match Free access to TimelyCare virtual medical and mental health support Mission-Driven Purpose with a Supportive Team Culture n The salary range for this opportunity is $120,000 – $135,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process. Please mention the word **REVITALIZE** and tag RMjYwNzo1MzAwOjIwZDo3ZDAwOjo= when applying to show you read the job post completely (#RMjYwNzo1MzAwOjIwZDo3ZDAwOjo=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.