Marketing Specialist
About Nubank Nubank was founded in 2013 to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is one of the largest digital banking platforms and leading technology companies in the world. Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Buenos Aires (Argentina), Bogotá (Colombia), Durham (United States), and Berlin (Germany). For more information, visit About the Role: We are building a bold, differentiated product for an entirely new market: from zero to one. We operate like a startup inside Nu: lean, fast-paced, and obsessed with impact. If you’re excited by end-to-end ownership, novel problems, and a team where everyone rolls up their sleeves, this is your moment. This role will be one of the team’s first marketing roles. We are preparing to launch something new, so we are looking for a self-starting, proactive Marketing Expert who is excited to take one of Latin America’s leading brands and extend it into a new market with a new product. You´ll be responsible for: Fundamentally, you will be responsible for driving brand awareness and leads into the top of the funnel. This is a general list of expected responsibilities; remember that this is one of our earliest hires. We work collaboratively with teams across Nu and can ensure that you will be supported across a wide set of domains. - SEO Optimization - App Store Placement and Optimization - LLM Optimization: Understanding how Nu is being represented in LLMs. - Understanding how consumers are searching for information and prioritizing effective and compelling Nu communication - Social Media: Strategy development, guidance, channel selections and oversight - Full Funnel Strategy: Understanding user journeys from awareness to application; guiding marketing strategy to optimize the funnel - Website Management : Strategic positioning, content strategy, content creation, storytelling, architecture. - Agency Management: For any of the above elements that we outsource Paid Marketing Campaigns Skills you´ll need to succeed: In addition to expertise in the above, you may fit the role well if you: Have a high degree of ownership . You’re building something new. Are a strong communicator ; we rely on many stakeholders. Understand how to relate to and communicate with a diversity of functions , like product, engineering, and design Know how to be curious , connect with other teams, look for answers, and bring lessons learned back to the team. You’ll be well-supported, and we’ll need you to autonomously find answers, context, and ideas. Like the idea of working in a startup within Nu – fast-moving, high-trust, creative, and always up for a challenge. Are adaptable and can both exist in ambiguity as well as know when to create clarity. Our Nu Way of Working: Our work model is hybrid. For every eight or twelve weeks of remote work, one will be at a Nubank office. Learn more at our blog: Diversity and Inclusion at Nu At Nubank, we want to be sure that we're building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. That's why we hire based on equality. We consider gender, ethnicity, race, religion, sexual orientation, and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent. Benefits Medical, Dental, and Vision Insurance 20 days of time off and 14 company holidays. Life Insurance and AD&D Extended maternity and paternity leaves Nucleo - Our learning platform of courses NuLanguage - Our language learning program NuCare - Our mental health and wellness assistance program 401K Saving Plans - Health Saving Account and Flexible Spending Account