Marketing Specialist
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Role Description
The Marketing Specialist is responsible for managing and coordinating the marketing activities in Iberia, contributing to building awareness and generating leads through all the channels. Together with the Channel Marketing Specialist, this person will implement the local marketing plan and work closely with our sales and marketing colleagues to help bring the Axis brand to life in our region. This person will develop and strengthen our relationships with our partners by driving marketing activities and providing education through the available Axis programs and tools. Also, create awareness and business opportunities with end-customers and partners through marketing activities.
Implement the local marketing plan
Coordinate a variety of campaigns across events, digital, telemarketing, etc.
Manage lead generation and nurturing using Salesforce and Pardot
Monitor campaign performance and contribute to monthly reporting
Ensure data quality and support lead conversion in collaboration with sales
Help maintain budget tracking and financial accuracy
Contribute to the execution of the local PR plan in collaboration with our PR agency and EMEA communication team
Coordinate local press releases and maintain the press center
Develop case studies and manage local success stories
Support e-newsletters and ensure website content is current and engaging
Support the implementation of Axis partner programs and local initiatives
Organize and promote the Axis Academy program in Iberia
Update and maintain partner-focused content
Collaborate with partners and thought leaders to run joint campaigns and activities
Qualifications
2+ years of experience in a similar marketing role
A strong interest in B2B marketing and the tech sector
Highly organized and able to manage multiple priorities
Flexible and open-minded, comfortable with change and new ideas
A great communicator with strong interpersonal skills
Analytical and data-driven with attention to detail
Fluency in Spanish and English (Portuguese is a strong plus)
Experience with tools like Microsoft Office, and preferably Salesforce and Pardot
Knowledge of the IT/security market is a plus
Requirements
This role requires occasional travels within the Iberia and SEUR region
Benefits
Working within an international organization surrounded by enthusiastic people
Open-minded and innovative culture
Opportunities to grow personally and professionally
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