Marketing Specialist

Hurom America is the leading high-end juicer brand in the USA, committed to making healthy living easy with innovative juicer products. They are seeking a Marketing Specialist to develop engaging content, manage community interactions, and enhance affiliate and influencer marketing efforts. Responsibilities Develop engaging content concepts for social media, YouTube, and other multimedia channels, with a focus on vlogging and educational entertainment Shoot and edit short form video content, create designs for social media channels Draft scripts and outlines for multimedia productions Act as a brand ambassador as a personality appearing in Hurom’s original content, presenting information in an engaging manner Work with the Brand Marketing and Media Partnerships Manager to respond to social media comments and inquiries Communicate with creators and influencers by developing campaign briefs and negotiating deliverables Manage newsletters and promotional email campaigns Identify potential partners and reach out to establish relationships Manage relationships with affiliates and facilitate effective communication Execute gifting campaigns to incentivize and reward affiliates Develop innovative ideas to enhance our affiliate program and channel Develop an outreach program to identify and engage with influencers Cultivate lasting relationships with influencers in the industry Propose creative ways to involve influencers in future marketing initiatives Skills Strong understanding of major social media platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) with knowledge of algorithms, trends, audience growth strategies, and content creation (short-form videos, Reels, Shorts) Skilled in content production and design, including copywriting, video editing (CapCut, Premiere Pro, Final Cut), and graphic tools (Canva, Adobe Creative Suite) Interest in health, fitness, and wellness Comfortable speaking in front of crowds Strong interpersonal skills, with an outgoing personality and enthusiasm for engaging with new people Proactive and creative mindset with a passion for understanding and meeting customer needs Benefits Competitive health plans. 401k retirement savings plan. Employee discounts on Hurom products. Flexible hybrid work schedule. Centrally located office in Rockefeller Center (NYC) Company Overview Since 1974, Hurom has been the lifestyle leader and global pioneer in its field. It was founded in undefined, and is headquartered in New York, US, with a workforce of 11-50 employees. Its website is Company H1B Sponsorship Hurom America has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.