Marketing Specialist

CanCap Group Inc. is a privately-owned Canadian national financial services company focused on automotive, consumer, and merchant lending portfolios. They are seeking a Marketing Specialist to build and manage the direct-to-consumer growth engine for their refinancing business, focusing on customer acquisition and retention through digital marketing strategies. Responsibilities Propose and help run simple A/B tests on landing page elements (like buttons or images) to see what drives better results Implement practical updates to the digital journey to make the refinancing process as fast and easy as possible for the user Regularly review our landing pages and application forms to identify exactly where customers are dropping off Manage the daily setup and monitoring of Google Ads and Social Media accounts to ensure our brand is reaching the right audience Keep a close eye on daily spending to ensure we are generating quality leads at a sustainable price point Write clear, persuasive headlines and ad descriptions that encourage potential clients to explore their refinance options Run and refine the automated email and SMS follow-up sequences that keep SafeLend top-of-mind for interested customers Execute "retarget marketing" campaigns aimed at reaching back out to people who started an application but didn't finish Ensure every message sent through our automated tools is helpful, professional, and follows our company guidelines Develop and track core KPIs for lead-to-conversion rates, client satisfaction, CPA, and operational throughput, using these metrics to implement operational improvements Help the team understand the "why" behind the numbers by reporting on what ads or emails are performing best each week Develop dashboards and reports highlighting performance, conversion trends, and client insights to track how many leads we generated and how many turned into funded loans Creating social media posts and educational guides that help build trust with our community and improve our organic reach Skills Bachelor's degree in Marketing, Business, Communications, or a related field, or at least 1 year of hands-on experience in a fast-paced digital marketing role Practical experience using Google Ads and/or Meta Ads Manager, with the ability to confidently build, launch, and optimize campaigns Working knowledge of email and SMS marketing, including segmentation, automation, and A/B testing to improve engagement and conversion A strong entrepreneurial mindset with the ability to build processes, test ideas, and create structure in a growing environment Naturally curious and self-directed, with a habit of staying current on digital marketing trends and finding solutions independently Highly detail-oriented and organized, with an understanding that precision in ads, data, and reporting directly impacts performance Strong verbal and written communication skills, with the ability to craft clear, persuasive, and action-driven messaging Solid computer proficiency Experience with CRM platforms (e.g., Salesforce) and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) is an asset but not required Benefits Comprehensive health and dental benefits. Hybrid work flexibility with central Mississauga and downtown Toronto office presence. Company Overview We manage the entire lifecycle of the finance receivable from credit adjudication through to contract administration, customer service, default management and post charge-off recoveries. It was founded in undefined, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is