Marketing Specialist
aNu Aesthetics & Optimal Wellness is seeking a Marketing Specialist focused on content creation, video, and events. The role involves capturing patient journeys and provider expertise to create engaging social media campaigns and support various marketing initiatives. Responsibilities Plan and execute content for Instagram, TikTok, and LinkedIn Shoot & edit 15–25 Reels/TikToks per month in-clinic Produce high-quality photos for organic and paid use Build and manage a social calendar focused on engagement + consult growth Create content like: before-and-afters, wellness tips, aesthetic tutorials, provider Q&As, patient-journey storytelling Assist with email/SMS and paid campaigns (Meta + Google) Track performance weekly and help optimize for ROI / ROAS Support promotions, launches, and service spotlights Assist with keyword research and blog optimization Help draft/edit wellness and aesthetics blog content Support website content updates Track weekly metrics such as: views & engagement, leads, consultation bookings Pull insights from GA4, Meta Ads Manager, HubSpot/Klaviyo, etc Summarize trends and propose next-step improvements Support webinars, workshops, and pop-up events Help coordinate content + follow-up flows to convert attendees into patients Capture event media for social and ads Skills Current student or recent grad in Marketing, Communications, Digital Media, Health/Wellness, or similar Already confident shooting/editing short-form video (you're not starting from zero) Naturally curious about medical aesthetics, hormones / functional medicine, skin health + wellness lifestyle Energized by being on-site, collaborating, and moving fast Comfortable learning modern tools + AI workflows Plan and execute content for Instagram, TikTok, and LinkedIn Shoot & edit 15–25 Reels/TikToks per month in-clinic Produce high-quality photos for organic and paid use Build and manage a social calendar focused on engagement + consult growth Create content like before-and-afters, wellness tips, aesthetic tutorials, provider Q&As, patient-journey storytelling Assist with email/SMS and paid campaigns (Meta + Google) Track performance weekly and help optimize for ROI / ROAS Support promotions, launches, and service spotlights Assist with keyword research and blog optimization Help draft/edit wellness and aesthetics blog content Support website content updates Track weekly metrics such as views & engagement, leads, consultation bookings Pull insights from GA4, Meta Ads Manager, HubSpot/Klaviyo, etc Summarize trends and propose next-step improvements Support webinars, workshops, and pop-up events Help coordinate content + follow-up flows to convert attendees into patients Capture event media for social and ads Esthetician student, nursing student, or pursuing related certs Familiar with med-spa or wellness content Strong on-camera or confident directing others Benefits Complimentary/discounted treatments Pathway to full-time conversion Company Overview aNu Aesthetics and Optimal Wellness is owned and operated by a local female physician since 2011, Dr. It was founded in 2011, and is headquartered in Kansas City, Missouri, USA, with a workforce of 11-50 employees. Its website is