Marketing & SEO Specialist (E-commerce – Apparel)
Responsibilities
• SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX.
• Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery.
• Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams.
• Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends.
Requirements
• 2–10 years of experience in SEO or digital marketing (E-commerce required).
• Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce.
• Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog.
• Basic knowledge of HTML/CSS and site performance optimization.
• Strong analytical and project management skills.
Preferred
• Experience with fashion or lifestyle brands.
• Knowledge of international SEO and multi-location targeting.
• Familiarity with CRO, email marketing, and influencer collaborations.
Benefits
• Competitive salary based on experience plus performance-based incentives.
• High ownership and visibility in a fast-paced, collaborative environment.
• Flexible working options.
Apply tot his job
Apply To this Job
• SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX.
• Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery.
• Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams.
• Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends.
Requirements
• 2–10 years of experience in SEO or digital marketing (E-commerce required).
• Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce.
• Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog.
• Basic knowledge of HTML/CSS and site performance optimization.
• Strong analytical and project management skills.
Preferred
• Experience with fashion or lifestyle brands.
• Knowledge of international SEO and multi-location targeting.
• Familiarity with CRO, email marketing, and influencer collaborations.
Benefits
• Competitive salary based on experience plus performance-based incentives.
• High ownership and visibility in a fast-paced, collaborative environment.
• Flexible working options.
Apply tot his job
Apply To this Job