Marketing & Sales Director (Lead Generation + Client Acquisition for Branding & Web Design Agency)

This role is ideal for someone interested in building a long-term partnership with a growing agency and helping scale client acquisition over time.

AMW Marketing & Design is a boutique branding, web design, and marketing agency based in the Baltimore-Washington Metro area. Since 2013, we’ve helped service businesses, coaches, consultants, and nonprofits strengthen their online presence through strategic branding, conversion-focused websites, and marketing systems that support long-term growth.

We are currently looking for a Marketing & Sales Director to help drive the next phase of growth for the agency. This role will focus on developing lead generation systems, managing the sales pipeline, and converting qualified prospects into new clients.

This is a contract role with the opportunity to build a long-term working relationship with our team.

What You’ll Be Responsible For

• Developing and implementing lead generation strategies to attract qualified prospects

• Managing and optimizing the agency’s sales pipeline from lead capture to client onboarding

• Conducting discovery calls, consultations, and sales presentations with potential clients

• Preparing and presenting proposals aligned with client needs and agency services

• Identifying partnership opportunities, referral relationships, and collaboration channels

• Tracking marketing and sales performance including lead sources, conversion rates, and pipeline value

• Providing recommendations to improve marketing campaigns and client acquisition strategies

• Collaborating with leadership to refine service positioning and messaging

• Working with the internal marketing team to support campaigns, lead magnets, and email marketing initiatives

• Maintaining and optimizing CRM systems (currently 17Hats and ConvertKit) for effective lead tracking and follow-up

Ideal Candidate

We’re looking for someone who has experience helping agencies or service-based businesses grow.

Preferred qualifications include:

• 5+ years of experience in marketing strategy, sales, or business development

• Proven experience generating leads and closing service-based clients

• Strong understanding of digital marketing and marketing performance metrics

• Experience conducting sales calls and client consultations

• Experience managing CRM systems and building structured sales pipelines

• Strong analytical, communication, and organizational skills

• Familiarity with ConvertKit or similar email marketing platforms (or willingness to learn)

What We’re Looking For

We’re interested in working with professionals who are open to long-term collaboration (1 year or more) and are excited about helping a growing agency scale its client base and partnerships.

If you have experience building lead generation systems and closing clients for service-based businesses or agencies, we’d love to hear from you.

Please include examples of your experience with lead generation, sales pipelines, or client acquisition strategies when applying.

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