Marketing Ops Specialist, Fan Based Marketing (FBM)

Live Nation Entertainment is the world’s leading live entertainment company, and they are seeking a Marketing Operations Specialist to manage campaign operations and help marketers leverage platforms and data to effectively reach fans. This role involves collaboration across teams to ensure successful campaign execution and optimization in a fast-paced environment.ResponsibilitiesManage campaigns end-to-end from planning and setup through post-launch sustainment and optimizationServe as the central point of contact for supported marketing platforms, bridging all internal and external marketing teamsResponsibilities include (but are not limited to) training and onboarding marketers, liaising between the platform vendors and internal stakeholders, troubleshooting issues, collaborating on audience creation, and keeping documentation up to dateDevelop a high-level understanding of the marketing technology infrastructure to effectively train end users, troubleshoot platform errors, and ensure successful campaign executionPartner with internal client marketing teams to execute digital media plans based on goals and available dataWork closely with analysts to define goals and KPIs, monitor performance, and interpret data insightsUse findings to evaluate strategy and creative effectiveness, develop recap presentations for stakeholders, and provide actionable recommendations for ongoing optimization and ROI improvementSupport a rigorous testing and optimization culture, implementing a testing framework to continuously test and optimize for incremental impactAssist in proposing new and innovative marketing technologies to enhance the effectiveness of Fan-Based Marketing initiativesSkillsBachelor's degree or equivalent work experience1-3 years with email or paid media marketing at scale, creating and executing campaigns at an agency, in-house team, or DSPStrong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environmentNever-ending intellectual curiosity. Ask questions about processes, how things work, and what's the best way to solve a problemAbility to think strategically while executing tactically, balancing long-term initiatives with immediate priorities and maintaining a strong sense of urgencyCreative thinker with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or organizationHigh attention to detail and comfort working with data; able to validate campaign inputs and results, and make data-informed recommendations that drive alignment across teamsSolid understanding of experimentation and testing principles, with the ability to improve test design, implementation, and learning frameworksExceptional communication skills, both written and verbal, with the confidence to influence and collaborate across technical and non-technical teamsHands-on and adaptable, comfortable learning new tools, troubleshooting issues, and stepping into different roles as needed to support a small, tech-savvy teamBenefitsMedical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)Free concert tickets, generous paid time off including paid holidays, sick time, and personal days401(k) program with company match, stock reimbursement programNew parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy supportCareer and skill development programs with School of Live, tuition reimbursement, and student loan repaymentVolunteer time off, crowdfunding matchCompany OverviewLive Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records. It was founded in 1996, and is headquartered in Beverly Hills, California, USA, with a workforce of 10001+ employees. Its website is https://www.livenationentertainment.com.Company H1B SponsorshipLive Nation Entertainment has a track record of offering H1B sponsorships, with 44 in 2025, 23 in 2024, 34 in 2023, 39 in 2022, 39 in 2021, 49 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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