Marketing Operations, Principal
About the position
We’re seeking an experienced Marketing Operations, Principal to optimize and scale our marketing engine—ensuring seamless execution, data-driven decision-making, and continuous improvement across all marketing activities. This role will drive process excellence, technology adoption, and analytics to maximize efficiency, performance, and return on investment.
Responsibilities
• Marketing Infrastructure & Automation: Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
• Campaign Execution & Optimization: Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates. Design, manage, and communicate lead lifecycle stages and routing logic.
• Data & Performance Analytics: Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
• Budget & Resource Allocation: Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
• Process Improvement & Scale: Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
• Compliance & Governance: Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.
Requirements
• 7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
• Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
• Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
• Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
• Excellent project management, problem-solving, and leadership skills.
• Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
Nice-to-haves
• Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.
Benefits
• Health, Dental, and Vision insurance
• 401(K) with matching contribution
• Generous Paid Time Off (PTO)
Apply tot his job
Apply To this Job
We’re seeking an experienced Marketing Operations, Principal to optimize and scale our marketing engine—ensuring seamless execution, data-driven decision-making, and continuous improvement across all marketing activities. This role will drive process excellence, technology adoption, and analytics to maximize efficiency, performance, and return on investment.
Responsibilities
• Marketing Infrastructure & Automation: Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
• Campaign Execution & Optimization: Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates. Design, manage, and communicate lead lifecycle stages and routing logic.
• Data & Performance Analytics: Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
• Budget & Resource Allocation: Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
• Process Improvement & Scale: Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
• Compliance & Governance: Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.
Requirements
• 7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
• Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
• Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
• Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
• Excellent project management, problem-solving, and leadership skills.
• Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
Nice-to-haves
• Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.
Benefits
• Health, Dental, and Vision insurance
• 401(K) with matching contribution
• Generous Paid Time Off (PTO)
Apply tot his job
Apply To this Job