Marketing Operations and Social Media Virtual Assistant for an E-commerce Industry
Creator Pipeline & Coordination
• Research and vet influencer and creator candidates across Instagram and TikTok based on consultant-provided criteria
• Maintain and update a creator outreach tracker (status, contact information, niche, engagement rate, deliverables)
• Send outreach messages and follow-ups using approved templates
• Coordinate with confirmed creators, including brief distribution, shipping logistics, post scheduling, and deliverable tracking
• Collect live post links and record performance metrics on a daily basis
Social Media Management (Brand Accounts)
• Manage the company’s Instagram and TikTok accounts on a daily basis
• Schedule and publish content, including creator reposts, product education content, and launch countdown posts
• Write captions aligned with approved messaging guidelines, with consultant review when required
• Monitor and respond to comments and direct messages using approved brand language
• Escalate high-priority messages, including press inquiries, investor interest, and purchase intent leads
Marketing Operations & Reporting
• Track and log daily performance metrics, including landing page conversion rates, email subscriber growth, Meta Ads performance, and creator engagement
• Maintain and update a centralized performance dashboard (Google Sheets or Notion)
• Identify and report anomalies, performance drops, and notable wins to the consultant proactively
• Support email marketing operations, including list uploads, segmentation tagging, and sequence quality assurance (QA)
• Organize and maintain all campaign assets in a shared drive (briefs, copy drafts, creatives, reports)
Crowdfunding Support
• Assist in formatting and uploading campaign content to the crowdfunding platform
• Support execution of the 48-hour launch coordination checklist as needed
Apply To This Job
• Research and vet influencer and creator candidates across Instagram and TikTok based on consultant-provided criteria
• Maintain and update a creator outreach tracker (status, contact information, niche, engagement rate, deliverables)
• Send outreach messages and follow-ups using approved templates
• Coordinate with confirmed creators, including brief distribution, shipping logistics, post scheduling, and deliverable tracking
• Collect live post links and record performance metrics on a daily basis
Social Media Management (Brand Accounts)
• Manage the company’s Instagram and TikTok accounts on a daily basis
• Schedule and publish content, including creator reposts, product education content, and launch countdown posts
• Write captions aligned with approved messaging guidelines, with consultant review when required
• Monitor and respond to comments and direct messages using approved brand language
• Escalate high-priority messages, including press inquiries, investor interest, and purchase intent leads
Marketing Operations & Reporting
• Track and log daily performance metrics, including landing page conversion rates, email subscriber growth, Meta Ads performance, and creator engagement
• Maintain and update a centralized performance dashboard (Google Sheets or Notion)
• Identify and report anomalies, performance drops, and notable wins to the consultant proactively
• Support email marketing operations, including list uploads, segmentation tagging, and sequence quality assurance (QA)
• Organize and maintain all campaign assets in a shared drive (briefs, copy drafts, creatives, reports)
Crowdfunding Support
• Assist in formatting and uploading campaign content to the crowdfunding platform
• Support execution of the 48-hour launch coordination checklist as needed
Apply To This Job