Marketing Operations and Analytics Manager

Job Description: • Manage and administer our marketing stack: CRM, marketing automation, analytics, attribution & integration tools. • Design, implement, and maintain campaign tracking, lead-scoring, and lead-routing workflows in partnership with Marketing and Sales. • Build and maintain dashboards and reports that clearly communicate performance and trends in pipeline, channel ROI, conversion rates, and attribution. • Conduct ad-hoc analyses to surface opportunities, highlight important trends, and influence decisions across the business. • Maintain data hygiene and governance: manage opt-outs, consent, segmentation, contact lists, and ensure marketing activities comply with privacy regulations. • Generate target contact lists for campaigns, manage targeting and segmentation workflows, and ensure accurate campaign operations. • Enable self-service analytics across the Marketing team: train users, build tooling, and ensure team members have what they need to understand the impact of their work. • Collaborate with RevOps, Finance, and other stakeholders to ensure alignment of systems, processes, definitions, and metrics across the GTM stack. Requirements: • 4+ years of experience in Marketing Operations, Analytics, or a similarly data-driven marketing role—ideally at a high-growth SaaS or developer-focused company. • Strong hands-on experience with marketing and sales systems (e.g., HubSpot, Salesforce, Marketo, or similar), and cross-tool integrations. • Demonstrated ability in building dashboards and visualizations (Tableau, Looker, Power BI, or similar), and deriving insights from data. • Solid understanding of attribution models, funnel analysis, lead scoring, lead routing, and campaign performance measurement. • Excellent systems thinking—able to map how data flows across platforms, define processes, automate repetitive tasks, and ensure data integrity. • Strong communicator and collaborator—comfortable partnering across functions, enabling others, and translating data for non-technical audiences. • Highly organized, detail-oriented, able to manage multiple campaigns and systems in parallel. Benefits: • Competitive salary and equity package • Health, dental, and vision benefits • Flexible vacation policy Apply tot his job