Marketing Operations and Analytics Manager

Job Description: • Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing. • Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics. • Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel. • Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context. • Build dashboards and reports that measure marketing performance, attribution, and ROI. • Explore and implement AI tools to accelerate campaign creation, personalization, and data management. • Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster. • Help shape how WorkSpan’s marketing team becomes an AI-first growth engine. Requirements: • 4+ years in marketing operations, growth marketing, or demand generation roles. • Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent). • Experience integrating with CRM systems (Salesforce preferred). • Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations. • Familiarity with UTM tracking, attribution, and funnel reporting. • Working knowledge of HTML/CSS and basic API/webhook logic. • Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.). • Excellent communication and collaboration skills—especially across technical and creative functions. Benefits: • Own your results and make a tangible impact on the business • Develop a deep understanding of GTM working closely with leadership across sales & marketing • Work with driven, passionate people every day • Be a part of an ambitious, supportive team on a mission Apply tot his job