Marketing Manager

Our client powers a demand-side platform for CTV campaigns that reaches highly targeted audiences across all major markets. Purpose built in 2017 by ad tech professionals with decades of experience and a desire to make TV accessible for all, our client gives advertisers and agencies the reach, performance, and transparency to achieve their campaigns objectives. Our client is based in the US and now has over 300 direct relationships with streaming app providers. They are seeking a Marketing Manager to lead key marketing initiatives, drive awareness, and generate demand through strategic campaigns, event marketing, and compelling content. If you're a hands-on, high-energy marketer with experience in event planning, campaign execution, content creation, and field marketing, and you thrive in fast-paced environments, this might be the role for you! This role can be based anywhere in the US and will be fully remote. Event ManagementPlan, coordinate, and execute industry events, regional events, trade shows, and conferences and maintain a calendar of programsDevelop event strategies to drive lead generation and brand awarenessManage logistics, sponsorships, speaker engagements, and post-event follow-upsTrack and analyze event ROI, optimizing for future eventsCampaign ManagementDevelop and execute multi-channel marketing campaigns (email, digital, social, and paid media) to generate demand and nurture leadsCollaborate with sales and product teams to align campaigns with business goals Monitor campaign performance, manage marketing automation workflows and optimize lead nurturing sequencesServe as the marketing subject matter expert of HubSpot, responsible for maintaining and optimizing the platform to support marketing operationsContent Creation Develop and manage content marketing efforts, including blogs, case studies, whitepapers, and thought leadership pieces based on a broad set of audiences, industries, and productsFunnel customer feedback into marketing messagingCreate engaging email campaigns, landing pages, and digital ad copyOversee the production of marketing videos, graphics, and other visual contentWork with designers to maintain brand consistency and high-quality content outputOptimize content for SEO and lead generationOtherCollaborate with the marketing team to refine messaging and storytellingSupport broader marketing initiatives as neededAdminister promotional merchandise and giveaways to support salesRequired Skills, Knowledge and ExpertiseYou have 5+ years of B2B marketing experience, preferably in SaaS or ad techYou have proven experience in event planning, campaign execution, and content creationStrong writing skills with the ability to craft compelling marketing materialsYou have proficiency in content marketing, email marketing, and social media You have deep expertise with marketing tools, such as HubSpot, Salesforce, Google Analytics, and WordPressYou have experience with design tools (e.g., Canva, Adobe Creative Suite)You have data-driven mindset with experience analyzing campaign and content performanceYou have excellent communication skills with the ability to manage up You thrive in fast-paced environments and find creative solutions to challenges with little to no guidance – you find answer where there are noneYou work well with cross-functional teams in a fully remote atmosphereYou can manage multiple projects simultaneously while maintaining high qualityYou have a very high work ethic and can operate autonomously with the ability to work both independently and in a team

Apply Now