Marketing Manager
ABOUT THE ROLE The Marketing Manager is an executor who owns the full marketing function for Totango. In this role, you’ll operate as a manager of both the Marketing function, as well as a team of Sales Development Representatives (SDR), applying full lifecycle marketing tactics to bring in tangible, steady results. You’re comfortable executing on your own, have the skills to get started, aren’t afraid to ask questions, and don’t wait for permission. If you enjoy wearing multiple hats, moving quickly, and having a direct impact on outcomes, you’ll feel right at home in this role. You'll work directly with our CEO and cross-functional GTM leaders to build and execute a marketing strategy that drives pipeline, elevates our brand in the post-sales space, and scales our reach. ABOUT YOU You're a startup-minded, full-stack B2B SaaS marketer who can think strategically and execute relentlessly; often in the same hour. You have strong opinions (loosely held), don't believe anyone should be paid to just pontificate, and have a personality that jumps off the screen. You bring: Hands-on B2B SaaS marketing experience, ideally across both startup and growth-stage companies Experience across all major marketing areas (not just one): demand gen, growth, SEO, content, product marketing, full lifecycle A genuine player/coach mentality - equally comfortable crafting a go-to-market narrative and writing the email sequence yourself A bias for action and a low tolerance for fluff Comfort with ambiguity, fast pivots, and imperfect conditions. This is a get-things-done (and have fun doing it!) environment Familiarity with modern marketing tools: Examples include Hubspot, Salesforce, Google Analytics, Google Tag Manager, UserGems, Outreach, Chilipiper, LinkedIn Campaign Manager, and others. A big, positive, enthusiastic presence; someone people genuinely love being on calls with BONUS POINTS IF... You've marketed into post-sales, customer success, or RevOps You've built or scaled executive thought leadership content that drives inbound and brand authority You've experimented with AI-powered or highly automated marketing engines that create outsized leverage for small teams You've helped a SaaS company sharpen its positioning and messaging through a major inflection point (pivot, new ICP, or category entry) WHAT YOU'LL OWN End-to-end marketing strategy and execution - from positioning and messaging to campaigns and content Demand generation and pipeline contribution in partnership with the sales and CS teams Content marketing and thought leadership that positions Totango as the definitive voice in post-sales AI Brand presence, social, and earned media - ensuring everything we put out reflects who we are Marketing ops and tooling - owning the stack and making it work for a lean team Reporting on what's working, iterating fast on what isn't, and communicating it clearly to leadership COMPENSATION & BENEFITS We believe in paying people fairly for the impact they create. Compensation for this role is determined within the following ranges: US Candidates: $130,000 – $175,000 base salary (midpoint: $150,000) Canadian Candidates: $118,000 – $160,000 CAD base salary (midpoint: $135,000 CAD) Final compensation is based on experience, demonstrated skill, and organizational context. Total comp also includes equity participation and a full benefits package. EQUAL OPPORTUNITY Totango is an equal opportunity employer. We do not discriminate based on race, religion, national origin, gender identity, age, sexual orientation, or any other protected class. Diversity is more than good intentions — we are committed to building an inclusive environment where every employee can do their best work.