Marketing, Manager
Description We’re building a category — and we need a marketer who treats growth like a case to be solved. You’ll own the full demand generation engine: strategy, execution, performance, and reporting. You’ll have the support of an agency partner, but this role is the internal driver — the one who knows the numbers cold, asks the uncomfortable questions, and never settles for “it’s performing okay.” This is a high-ownership, high-visibility role at a SaaS startup where your decisions show up in pipeline and revenue — not buried in a committee. Demand & Lead Generation Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline. Own targets and be accountable to MQL, SQL, and pipeline contribution metrics. Prospect Journey Mapping & Campaign Planning Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured. Translate journey insights into channel strategy, content needs, and conversion logic — ensuring every campaign reflects how real buyers actually move toward a decision. Channel Performance & Optimization Dig into performance data with a detective’s discipline. Identify what’s working, what’s wasting budget, and what’s leaving opportunity uncaptured. Optimize ruthlessly across creative, copy, targeting, and spend allocation. Social Media Management Lead organic social strategy and execution across LinkedIn and beyond. Build audience, drive engagement, and connect social activity to pipeline outcomes — not just follower counts. Agency Partnership & Direction Serve as the primary internal lead for our agency partner. Translate strategy into clear briefs, hold the agency accountable to performance, and ensure outside execution reflects our brand and goals. Reporting & Growth Intelligence Build and maintain dashboards that give leadership a clear picture of growth performance. Present insights with clarity and point of view — no vanity metrics, no hiding from hard numbers. Signs you're a great fit: You’ve walked into a channel dashboard and felt genuinely unsettled by a metric no one else was questioning. You’ve mapped a buyer journey and immediately saw three campaigns that needed to be rebuilt because of it. You’ve built a demand gen program largely from scratch and have opinions about what you’d do differently the second time. You’re equally comfortable in a strategy conversation and in the weeds of an ad set or email sequence. You understand that in a startup, “it’s the agency’s job” is never a complete sentence. Requirements 5–8+ years in B2B SaaS growth or demand gen With meaningful time in a startup or early-stage environment Fluency in paid and organic channels LinkedIn, Google, SEM, and email nurture — and an opinion on all of them Prospect journey & persona fluency You’ve mapped buyer journeys and used them to actually change how campaigns are built and sequenced Data-first, never data-passive You ask why a number looks the way it does, and you don’t stop until you have a real answer Experience managing agency relationships You can brief, direct, and push back — keeping partners aligned to outcomes HubSpot or equivalent CRM/MAP experience Comfortable in the stack; bonus if you’ve administered it yourself