Marketing Manager
The Role
Help us build the operating system for human longevity.
Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one.
We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked.
This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director.
Tasks
What You'll Own
Product messaging
Lead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future products
Own B2C messaging across segments: app users, ring buyers, health-conscious early adopters
Test and iterate messaging based on engagement data, in close partnership with the product team
Website and e-commerce
Own our website and updates across launches, campaigns, and seasonal priorities
Manage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elements
Support fulfilment and logistics setup ahead of our US market launch
Spot and fix proactively what isn't working
App marketing
Own App Store and Play Store positioning: listings, keywords, visuals, download and activation performance
Drive ranking and conversion improvements through systematic testing
Support app launches and in-app messaging
Content marketing
Define and own content strategy across YouTube, email, and in-app touchpoints
Run our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagement
Develop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisition
Own the content calendar; at a later stage, reactivate additional social channels
Plan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality.
Test & iterate and report on performance across activities with your own conclusions.
Requirements
6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomes
Proven ability to develop product messaging strategy, not just execute it
Strong copywriting in English across formats: email, long-form, short-form, UX copy, video scripts
Experience with GenAI tools and AI-assisted/automated marketing flows
Data-driven: you track results, form conclusions, and adjust without being prompted
Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them.
Based in EU timezone, working as an independent contractor
The following are strong advantages:
YouTube experience: strategy, scripting, or channel management at scale
App marketing experience
Fluency in wellness, fitness, and longevity topics
B2B marketing exposure in premium or professional services
Previous experience in Performance Marketing
Fluency in German
Send your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.
Help us build the operating system for human longevity.
Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one.
We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked.
This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director.
Tasks
What You'll Own
Product messaging
Lead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future products
Own B2C messaging across segments: app users, ring buyers, health-conscious early adopters
Test and iterate messaging based on engagement data, in close partnership with the product team
Website and e-commerce
Own our website and updates across launches, campaigns, and seasonal priorities
Manage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elements
Support fulfilment and logistics setup ahead of our US market launch
Spot and fix proactively what isn't working
App marketing
Own App Store and Play Store positioning: listings, keywords, visuals, download and activation performance
Drive ranking and conversion improvements through systematic testing
Support app launches and in-app messaging
Content marketing
Define and own content strategy across YouTube, email, and in-app touchpoints
Run our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagement
Develop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisition
Own the content calendar; at a later stage, reactivate additional social channels
Plan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality.
Test & iterate and report on performance across activities with your own conclusions.
Requirements
6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomes
Proven ability to develop product messaging strategy, not just execute it
Strong copywriting in English across formats: email, long-form, short-form, UX copy, video scripts
Experience with GenAI tools and AI-assisted/automated marketing flows
Data-driven: you track results, form conclusions, and adjust without being prompted
Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them.
Based in EU timezone, working as an independent contractor
The following are strong advantages:
YouTube experience: strategy, scripting, or channel management at scale
App marketing experience
Fluency in wellness, fitness, and longevity topics
B2B marketing exposure in premium or professional services
Previous experience in Performance Marketing
Fluency in German
Send your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.