Marketing Lead

At Yokly, we’re looking for a Marketing Lead who doesn’t just run campaigns — but owns the entire growth engine end to end . This role is for a strategic, data-driven marketer who knows how to turn positioning, funnels, and creative into qualified discovery calls for Sales . You’ll lead a focused pod, collaborate closely with Design, Sales, and Operations, and run multi-channel campaigns with clear attribution, measurable results, and continuous optimization . If you love building systems, testing ideas, and seeing your work directly influence revenue — this role is built for you. What You’ll Do Strategy & Planning Design and manage multi-channel campaigns: LinkedIn outreach + ads, email funnels & nurture, landing pages, and partnership campaigns. Define ICPs, offers, messaging maps, and test hypotheses that shape our go-to-market strategy. Execution & Systems Launch and oversee LinkedIn sequences and GoHighLevel automations. Maintain organized UTMs, campaign taxonomy, and tracking to ensure clean attribution. Ensure seamless lead handoff into our in-house app/CRM — every lead counts. Creative Collaboration Lead creative briefs and SLAs with the Design team (social posts, reels, carousels, landing page blocks). Review assets to ensure message-market fit, brand consistency, and compliance. Uphold our brand pillars, style, and voice across all campaigns. Proposals & Reporting Build campaign proposals outlining goals, audience, offers, creative briefs, and budgets. Produce clear performance reports with actionable insights and recommendations for continuous improvement. Optimization & Learning Run A/B tests across hooks, offers, landing pages, and sequences. Capture learnings and build playbooks to elevate future campaigns. Cross-Team Collaboration Work closely with Operations, Sales, and Client Success for smooth handoffs, data integrity, and feedback loops. Be a communicator of wins, challenges, and insights across the team. Who We’re Looking For (Qualifications) Master’s degree in Marketing, Business Management, or related field. 3+ years in B2B / SaaS / performance marketing roles. Hands-on experience with LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar). Proven track record running multi-channel campaigns with strong attribution. Strong skills in brief-writing, creative review, and campaign processes. Analytical mindset; comfortable working with dashboards, UTMs, and performance data. Excellent English communication skills. Collaborative spirit; thrives in fast-paced environments. Nice to Have Experience in Fintech, Payments, or SaaS Deep understanding of funnel optimization and landing-page experimentation Familiarity with compliance-sensitive marketing What You Get Fully remote, full-time role Weekends off (Saturday & Sunday) HMO upon regularization PTO, Sick Leave, Mental Health Leave PTO conversion to cash 13th Month Pay as our holiday thank-you