Marketing Insights Program Manager (Remote)

Title: Program Manager Location: Work from Home - occasional travel (>5% of the time) may be required Schedule: Mon - Fri, 9:00AM - 5:00PM EST Note: This is a W2 contract role - this role is NOT open to 1099, C2C, or 3 rd party candidates This role will partner with Merchandising with category insights. They will be responsible for; Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questions Developing and executing primary research (both qualitative and quantitative) for category teams Planning research agendas in collaboration with business partners Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need Serve as a Subject Matter Expert in consumer research and category strategy A core responsibility of this role would be creating and managing category specific agent banks within Simile, including: Category and Subcategory Buyers CVS Store Brand Buyers, explicitly modeled alongside competitive store brands Competitive Private Label Buyers, where available These agent banks would enable consistent evaluation of store brands relative to competitors, faster, more scalable category insights, and a deeper understanding of store brand choice drivers and trade-offs at a category level. This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy. Position Qualifications: 7+ years of relevant experience planning, analyzing, and providing successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills A strategic mindset with the ability to connect insights across a variety of data sources Compelling communication and storytelling skills Independent program management skills Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners Familiarity with a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.) Prior Consumer Packaged Goods (CPG) or retail or category experience preferred Experience choosing, managing, and working with research vendors, or experience at a market research vendor preferred Experience working in a complex organization across a variety of partner groups preferred Experience with PowerPoint, Word, and Excel preferred A minimum a Bachelor's Degree in a relevant field .

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