Marketing Director
Capitalize is seeking a marketing guru who will play a pivotal role in shaping our marketing strategies and ensuring their efficient execution. You'll be responsible for overseeing and scaling our marketing team and methods to align with the company's growth trajectory, incorporating best practices, automation, and awesome ideas. The right person should be an innovative visionary, willing to step out of their comfort zone and crush it!
Key Responsibilities:
Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning
Utilize your expertise and innovative ideas to formulate effective marketing strategies
Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution
Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity
Work on growing and developing the marketing team
Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation
Manage relationships with vendors and third-party service providers
Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals
Develop lead generation strategies to drive new customer acquisition and expand the customer base
Qualifications and Experience:
Bachelor's degree in Marketing, Business Administration, or related field
10+ years of experience in marketing roles, preferably in professional services or technology industries
Proven track record of developing successful marketing strategies & teams that drive business growth
Exceptional communication, strategic thinking, and analytical skills
Experience in website analysis, SEO, marketing analytics and vendor management
Strong understanding of marketing automation and best practices
Ability to travel
*Candidates must be legally authorized to work in the United States without sponsorship
Apply To This Job
Key Responsibilities:
Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning
Utilize your expertise and innovative ideas to formulate effective marketing strategies
Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution
Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity
Work on growing and developing the marketing team
Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation
Manage relationships with vendors and third-party service providers
Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals
Develop lead generation strategies to drive new customer acquisition and expand the customer base
Qualifications and Experience:
Bachelor's degree in Marketing, Business Administration, or related field
10+ years of experience in marketing roles, preferably in professional services or technology industries
Proven track record of developing successful marketing strategies & teams that drive business growth
Exceptional communication, strategic thinking, and analytical skills
Experience in website analysis, SEO, marketing analytics and vendor management
Strong understanding of marketing automation and best practices
Ability to travel
*Candidates must be legally authorized to work in the United States without sponsorship
Apply To This Job