Marketing Director

Emergent Software is seeking its first Marketing Director to lead the strategic growth of our business. This individual will be responsible for developing and executing a comprehensive marketing strategy that positions our firm as a leading provider of technology solutions. We’re looking for a strategic thinker who excels at crafting compelling messaging, identifying and engaging target audiences, and executing multi-channel marketing initiatives, while also rolling up their sleeves to drive day-to-day execution. Highlights & Benefits of working at Emergent Software Work closely with other talented team members. Our vetting process means you can count on your team members to know what they are talking about. Work from home or work remotely from anywhere you want Flexible work schedule meaning you can work regular hours or choose weekends and evenings 100 hours per year to focus on your professional development. We invest in your growth! Profit sharing bonus means as we’re successful, you’re successful Excellent benefits package including medical insurance, dental, vision, 401(k) matching, FSA, disability, life insurance, and paid parental leave Primary DutiesStrategic Marketing PlanningDevelop and implement a comprehensive marketing strategy aligned with business objectives, including value proposition, market research, target audiences, channels, and budget.Conduct market research to analyze key competitors, assess Emergent’s position, and refine our value proposition accordingly.Create detailed buyer personas and map customer journey touchpoints to inform automated sales and marketing campaigns, from paid media to email drip campaigns.Establish key performance indicators (KPIs) to measure the quality of lead generation.Content Strategy and Corporate MessagingLead the development of a unified content strategy that highlights our technical expertise and unique value proposition.Craft clear, compelling corporate messaging tailored to enterprise and mid-market technology decision-makers.Oversee and, when needed, participate in the creation of thought leadership content, including white papers, case studies, blog posts, short-format videos, LinkedIn content, newsletters, webinars, and technical briefs.Ensure all marketing communications maintain a consistent brand voice and adhere to our messaging architecture.Digital Marketing and Channel ManagementDesign and execute integrated marketing campaigns across channels such as:Digital advertising (LinkedIn, Google Ads, IT/industry-specific platforms)Email marketingSocial media (LinkedIn and YouTube)Industry webinars and virtual eventsManage and optimize the SEO strategy for our corporate website.Keep the corporate website updated, relevant, and aligned with brand messaging.Build and manage relationships with industry publications, analysts, and media contacts.Oversee the selection and performance of marketing partners and vendors.Marketing Technology and AnalyticsLeverage marketing automation platforms to streamline campaign execution and lead nurturing.Implement robust tracking and analytics to monitor campaign performance.Provide regular reporting on key marketing metrics, ROI, and business impact.Continuously optimize campaigns and strategies based on data-driven insights.Sales Enablement and CollaborationPartner with sales leadership to align marketing strategies with business development goals.Develop sales enablement tools such as pitch decks, prospect collateral, and competitive intelligence materials.Support the sales team in lead generation and qualification efforts.Required QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field5–7 years of experience in B2B technology or professional services marketingProven success in developing and executing marketing strategiesIn-depth knowledge of IT, cloud computing, and enterprise technology ecosystemsStrong digital marketing and content creation skillsProficiency in marketing automation platforms, CRM systems, and analytics toolsExcellent verbal and written communication skillsExperience in the Microsoft Partner ecosystem is a significant plusDesired SkillsCritical thinking, executional excellence, strong communication, accountability, and natural curiosityExperience with tools such as HubSpot, Marketo, Google Analytics, LinkedIn Marketing Solutions, and SEO/digital advertising platforms Our Vetting Process At Emergent Software, we work hard to find the best people capable of delivering high quality services to our clients. If you think you’re one of those, please understand that the effort put into this by people like yourself helps us be successful in surrounding you with other top-notch people. Here are the steps of our vetting process for this position: Application (5 minutes) Online Assessment (40-50 minutes) Initial Phone Interview (30-45 minutes) At-Home Marketing Challenge (2-4 hours)Hiring Manager Interview (60 minutes)Final Interview (90 minutes) Job Offer Benefits Package Details Medical Insurance: up to 80% of your monthly medical premium (HSA options available) HSA Contribution: up to $144/month Dental & Vision Insurance: up to 50% of your monthly dental and vision premium costs 401(k) plan: company match up to 4% of salary Profit sharing bonus: up to 15% of salary paid quarterly Extra compensation: get paid extra for work over 40 hours/week Employee referral & customer referral bonuses Flex Spending Account (FSA) for Dependent Care & Healthcare Costs Dependent Care FSA Contribution: $90/month Short Term Disability: $500/week for 12 weeks Long Term Disability: up to $6,000/month Group term life and AD&D insurance: $50k PTO, standard holidays, 2 floating holidays Paid parental leave: 2 weeks About Emergent SoftwareEmergent Software is a fast-growing software development, cloud consulting, and data engineering company serving clients across the country. We are regularly adding to our team of talented software engineers, cloud architects, data engineers, UX designers, technical product owners and more who can help us deliver high quality services for our clients. We are a remote-first companySince our inception, we've embraced a remote-friendly culture, promoting work flexibility beyond the norm. When the pandemic struck in 2020, our transition to fully remote work was seamless—just a matter of cleaning out the fridge. Recognizing an opportunity, we adopted a remote-first approach and began hiring talent from anywhere. We continue to offer our signature Minnesota-nice, Midwest-friendly attitude, ensuring everyone feels valued, whether or not they're familiar with the skyway system. Your career grows with usWorking with talented people on interesting projects creates an engaging environment for software development enthusiasts. By working directly with our experienced team, participating in our staff development program, and solving complex problems across a variety of projects, you’ll find numerous opportunities for long-term career growth. At Emergent Software, your ideas will be heard, you will grow exponentially as a master of your craft, and you will enjoy working other dedicated team members to deliver software solutions for our clients. Check out what others sayVisit our Glassdoor page to discover how employees enjoy our remote working structure, flexible hours, profit sharing program, and more! #EmergentSoftwareOriginally posted on Himalayas

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