Marketing Data Analyst (Remote for locations in AL, AR, LA, MS or TN)
About the position The Marketing Data Analyst is responsible for collecting and analyzing customer data and unearthing actionable insights that create value for HOPE marketing strategies. The ideal candidate will research, collect, analyze, interpret, as well as visualize insights around customer data, behavior, and actions to drive HOPE business value. The position is in the Jackson, MS corporate office, some offices within HOPE's footprint, or available via telecommute. Responsibilities • Work cross-functionally between teams to guide measurement frameworks, data collection strategy, and performance analytics • Support the collection of relevant and reliable data through HOPE channels (in-person, web, and social media) • Conduct general market research as well as competitor research to learn more about overall banking behaviors and customer product trends • Segment HOPE target audiences through market research based on various demographics, behaviors and preferences • Work with HOPE Marketing and Sales teams to understand key performance indicators (conversion rates, customer lifetime value, ROI) • Review marketing budget allocation for paid advertising (TV, Radio, Out of Home, and Digital) and provide data-driven recommendations to maximize investment • Utilize data analysis techniques to evaluate the performance of marketing campaigns and make recommendations on strategies for improving campaign efforts and customer acquisition • Collect customer feedback through survey data, web analytics, or other data collection platforms • Attend project meetings and provide feedback to the team • Prepare and present options, risk, findings, status, and conclusion of new programs from thought, design, and through implementation • Assist in identification of information technology to support new strategy and programs • Support and/or develop predictive modeling to forecast future marketing performance and identify potential customer behavior patterns • Perform other duties as assigned Requirements • Bachelor's degree in Computer Science, Data Analytics, Data Science, Statistics, Marketing or a related field • 5 years of work experience in marketing research, statistical, or data analysis roles • Strong knowledge of programming and scripting languages (Python, R, SQL) • Proficiency in Google Analytics or other web analytics tool • Experience with Marquis CRM and/or marketing automation platforms Nice-to-haves • Proven work experience as a marketing data analyst • Experience with multi-touch attribution, analyzing and understanding a customer's journey • Strong knowledge of and experience with reporting databases such (SQL, Oracle etc.), use of SQL query language, and programming such as (XML, JavaScript, ETL Frameworks) • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy • Experience using business intelligence and reporting software (such as Tableau, Power BI) as well as PPT, Excel, and other presentation formats • Technical expertise regarding data models, database design development, and segmentation techniques preferred • Ability to draw meaningful conclusions from complex datasets • Ability to administer quality control and process improvements activities such as data cleaning, data coding, and survey design • Effective communication, process building and storytelling skills • Possess strong business acumen with the ability to build relationships with other departments and interact professionally with a diverse group • Ability to manage strict deadlines and multitask • Ability to train and work with end users on understanding reporting systems • Ability to work independently • Conceptual thinking • Customer focus • Data gathering and Analysis • Functional Expertise and Usage • Innovation Orientation Benefits • Paid Vacation and Sick Time • 11 Paid Holidays • 401(k) with Company Match • Medical, Dental, and Vision Benefits • Flexible Spending Account (FSA) • Disability Benefits • Life Insurance, Critical Illness, Accident • Employee Assistance Program (EAP) • Tuition Reimbursement, Professional Development Apply tot his job