Marketing CRO / Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth. They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You’ll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert. Job Description As a Marketing CRO & Automations Specialist, you will be responsible for managing thier marketing automation platforms, CRM integrations, and reporting tools — while also leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences. You’ll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations. Role and Responsibilities Automation & Technical Responsibilities • Maintain and manage marketing automation integrations with CRM and other platforms. • Build, test, and optimize automated workflows, email/SMS sequences, and customer journeys. • Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio, etc.). • Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates. • Monitor deliverability, engagement, and conversion data to ensure systems perform optimally. CRO (Conversion Rate Optimization) Responsibilities • Develop and execute CRO strategies for landing pages, emails, and funnels using A/B testing frameworks. • Analyze user behavior via tools like Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities. • Create and document hypotheses for tests (headline, layout, CTA, design, offer framing, etc.) and track results. • Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights. • Continuously test and refine page elements, headlines, forms, and offers to maximize opt-in, sales, and show rates. • Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams. • Apply psychological and UX principles to improve engagement and conversion performance. Reporting & Analysis • Track and report KPIs for marketing automations and CRO tests. • Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance. • Interpret analytics data to provide actionable insights and optimization recommendations. • Partner with management to define performance benchmarks and identify growth opportunities. Skills • Data-driven mindset with strong analytical and testing abilities. • Proficiency in HTML, CSS, and JavaScript for light front-end troubleshooting and A/B test setup. • Expertise in Google Analytics, Google Tag Manager, and data visualization tools. • Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools). • Understanding of UX principles, user journey mapping, and behavioral analysis. • Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards). • Excellent communication and documentation skills. • Strong multitasking abilities. • Comfortable collaborating cross-functionally in a fast-paced environment. Salary: $1500-$2000 / month Type of Work: Full-time remote Work Schedule: USA business hours • In depth background in a remote set-up of work similar to freelancing as an Independent Contractor (deep understanding on the pros & cons involved in this industry). • Proven experience in marketing automation and CRM integration. • 2+ years of experience in CRO, digital marketing analytics, or funnel optimization. • Demonstrated success running A/B or multivariate tests and interpreting results. • Strong understanding of database management concepts and best practices. • Ability to think critically and translate data insights into clear recommendations. • Highly organized, self-motivated, and proactive with a strong sense of ownership. • Excellent attention to detail and QA accuracy. • Fluent in English (written and verbal). • Reliable internet connection and consistent availability during designated hours. Original job Marketing CRO / Automations Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs. Apply tot his job