Marketing Coordinator - Go To Market

Plante Moran is a leading audit, tax, consulting, and wealth management firm known for its inclusive culture and commitment to employee well-being. The Marketing Coordinator will work on the Go to Market team, executing campaign, content, and event strategies while collaborating with various stakeholders to drive demand and engagement for the firm.ResponsibilitiesPartner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programsResponsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management toolsAids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reportingMaintains relationships with external partners/associations, acting as a point of contact for assigned practice areasNegotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilitiesCreates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selectionSupports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goalsTracks success of marketing campaigns and makes recommendations for improving results in future campaignsFacilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staffMaintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development effortsSupports data analysis and reporting around campaigns, webinars, events, and marketing initiativesTraffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvalsSkillsBachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject areaRequires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degreeExcellent attention to detailA team player and collaboratorWorking knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft DynamicsExcellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as neededExperience with CRM and marketing automation software a plusLimited travel is required with this positionBenefitsHealth, dental, vision, disability, and life insuranceFlexible Time OffVarious pre-determined holidays401(k) planFlexible benefits plansBusiness-related travel expenseLodging, and meal reimbursement for business-related useA pension plan is also available for eligible administrative and paraprofessional staffA discretionary bonus plan is available for eligible staffSome contingent staff positions the option to elect health insurance in addition to limited paid sick timeCompany OverviewPlante Moran is an accounting and business advisory firm that offers audit, accounting, tax, and business advisory consulting services. It was founded in 1924, and is headquartered in Chicago, Illinois, USA, with a workforce of 1001-5000 employees. Its website is http://www.plantemoran.com.



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